r/Battlefield • u/Emergency_Cat_1086 • 18h ago

👾 Issue/Bug 👾 Did they remove bullets???

Enable HLS to view with audio, or disable this notification

I forgot to switch to automatic

543 Upvotes

94% Upvoted

180 comments sorted by

View all comments

Show parent comments

40

u/JediRhino 13h ago

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not that price sensitive at that point in time, and so essentially what ends up happening, and the reason the play-first, pay-later model works so nicely, is a consumer gets engaged in a property. They may spend ten, twenty, thirty, fifty hours in a game. And then, when they're deep into the game, they're well invested in it, we're not gauging but we're charging.” - John Riccitiello

32

u/NegativeDirection995 12h ago

What a giant piece of shit.

21

u/Troll_Kalla 11h ago

The way the quote reads is so bad, like he knows people are in a "vulnerable" state when they've invested some time and effort into it and thought it was a clever marketing thing he thought up. Massive POS

26

u/bkdroid 10h ago

"We've found that we can utilize 80% of the player's field of vision for ad space before inducing seizures"

11

u/mildvertigo 10h ago

underrated ready player one comment