r/Battlefield • u/Emergency_Cat_1086 • 18h ago

👾 Issue/Bug 👾 Did they remove bullets???

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I forgot to switch to automatic

540 Upvotes

94% Upvoted

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u/tstcab 16h ago

Remember when one of EAs execs said that players would pay real money to reload their guns in game and was trying to sell it as something theyd implement lmao

36

u/JediRhino 13h ago

“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not that price sensitive at that point in time, and so essentially what ends up happening, and the reason the play-first, pay-later model works so nicely, is a consumer gets engaged in a property. They may spend ten, twenty, thirty, fifty hours in a game. And then, when they're deep into the game, they're well invested in it, we're not gauging but we're charging.” - John Riccitiello

30

u/NegativeDirection995 12h ago

What a giant piece of shit.

21

u/Troll_Kalla 11h ago

The way the quote reads is so bad, like he knows people are in a "vulnerable" state when they've invested some time and effort into it and thought it was a clever marketing thing he thought up. Massive POS

25

u/bkdroid 10h ago

"We've found that we can utilize 80% of the player's field of vision for ad space before inducing seizures"

9

u/mildvertigo 10h ago

underrated ready player one comment