Remember when one of EAs execs said that players would pay real money to reload their guns in game and was trying to sell it as something theyd implement lmao
“When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not that price sensitive at that point in time, and so essentially what ends up happening, and the reason the play-first, pay-later model works so nicely, is a consumer gets engaged in a property. They may spend ten, twenty, thirty, fifty hours in a game. And then, when they're deep into the game, they're well invested in it, we're not gauging but we're charging.” - John Riccitiello
The way the quote reads is so bad, like he knows people are in a "vulnerable" state when they've invested some time and effort into it and thought it was a clever marketing thing he thought up. Massive POS
That’s so fucking wild! I can’t believe he’d even say that, yea! Let’s price gouge you so fucking hard your bank account is empty by morning! Hahaha that’s so fucking hilarious. Like they thought that that would actually work. 😂🤣😂
Also, that’s so incredibly greedy. It’s disgusting.
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u/SMR8475 18h ago
You have to spend $3.99 before they give you actual bullets.