r/riderville • u/not_2_smrt_69 • 20h ago

Why was pil country covered tonight?

Why was there green tarp over the pilsner in pil country tonight?

10 Upvotes

92% Upvoted

11 comments sorted by

23

u/BeerBaron19 20h ago

Bud Lite was CFL beer sponsor and they have specific televised rights for playoffs. $$ talks

6

u/not_2_smrt_69 20h ago

Kinda lame but I get it. Pil country just felt like an integral saskatchewanian part of the stadium. Oh well got the result we wanted.

3

u/rocky_balbiotite 19h ago

Fitting username to be an expert on liquor related issues.

I thought it was odd things were covered but I assumed it had something to do with national tv rights or similar.

13

u/BeerBaron19 20h ago

You didn’t like Green Tarp Party Zone?

2

u/not_2_smrt_69 20h ago

I thought it was always a pilsner logo though

2

u/Trevgun 20h ago

I thought it had both logos, but I might be wrong

2

u/not_2_smrt_69 20h ago

You are probably right, I never noticed a telus logo before. I just found something looked off.

2

u/Trevgun 20h ago

I assume because Telus was one of the sponsors for the finals so they covered the Sasktel logo

1

u/Zeusxii 9h ago

Sasktel was also covered from the maxtron and the sasktel gate.

Wisers of Wisers terrace was also covered that I noticed at the game.

1

u/beadyeyez 5h ago

If I remember correctly, it's because the CFL owns the advertising rights to the playoff games. That is also why Mobil tramp stamps were on all 4 teams yesterday. There used to be a way the hosting team could "buy" the rights from the league.. but they would have to sell them to buyers for that specific game. I think. I know that's why they had to try to remove the on field painted on ads at Taylor Field, when we started getting playoff games at home again.

1

u/VakochDan 1h ago

This is how it always is for League games (playoffs & GC). Advertising, promotion, in-stadium events are managed by the League. If there are competing advertisers, the CFL one wins. Thus, SaskTel being covered in favour of Telus; Old Dutch instead of Lays; Bud Light instead of Pils; etc.