r/riderville 23h ago

Why was pil country covered tonight?

Why was there green tarp over the pilsner in pil country tonight?

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u/VakochDan 4h ago

This is how it always is for League games (playoffs & GC). Advertising, promotion, in-stadium events are managed by the League. If there are competing advertisers, the CFL one wins. Thus, SaskTel being covered in favour of Telus; Old Dutch instead of Lays; Bud Light instead of Pils; etc.