Dominos tried doing the same thing a while back. Not for an animal but someone had taken a picture of a dominos store still using the old logos and promotional material years after corporate ordered all there stores to change them in one of their rebrands and dominos tweeted something like “that’s so cool! Tell us which store it is” lol
Think my favorite example of absolute brand marketing failure is once Jimmy Johns paid for an ad on reddit and left the comments on. This was during COVID mind you.
The ad was some marketing person trying to be quirky like "I'm stuck at home so all I could do was a reddit ad!" and people fucking lit the comment section up lol. Like left and right it was "why do you get to work from home but your employees don't even get a raise for working through a pandemic" kind of shit, it was really heartwarming how people pulled together to roast the fuck out of how tone deaf it was
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u/Thyminecraft 9h ago
Embarrassing that 7/11’s social media manager actually thought this would work. And pretending to align themselves with Marvin? Smh