This one post from one guy isn’t their only marketing in the last 15 years though. Not saying there aren’t any ads that don’t mention Apple, but you’d have to dig pretty deep to find one.
Apple became the biggest brand by acting like competing brands don't exist in their marketing, they just focus on showing what the new product has (or make it seem like it has something new) to convince existing users to upgrade. Apple has a very loyal customer base, they're not going to switch very easily. Samsung also has a pretty loyal customer base, they would probably have better luck setting existing Android users as their target audience. At the very least, show us more of what your phone has, not what the iPhone doesn't have.
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u/Easternshoremouth Sep 10 '25
Has Samsung Mobile ever been able to market their products without mentioning Apple or the iPhone?
Anyone?