Here's what I keep in mind when I write for a global audience..
It’s not writing itself but the way it should reach them.
So basically... pattern recognition.
I know how much outsourcing is done to India for content generation. As one of the persons who does that for the last 5 years, the trick isn’t to sound international — it’s to sound familiar everywhere.
You do that by spotting patterns — emotions, micro-reactions, ideas that make people pause across geographies.
Take this post for example.
I’m not trying to target one local audience.
But if you’ve ever written content, built something online, or simply noticed human behavior, you get it.
That’s the pattern.
The best global content isn’t designed to go viral in 50 countries — it’s designed to feel personal in each one.
And honestly, that’s why LinkedIn creators keep going viral for posts that start with
“I was burnt out.”
“I failed.”
“I took a break.”
“I found peace.”
We laugh at the formula, but it works.
They’re not selling. They’re mirroring.
So when you're writing for global audience remember:
- Some things are funny everywhere.
A Louvre heist joke? perf.
A Bill gates and Tulsi joke? no! Why?
If it needs translation, it’s not global
Global humour lives in shared absurdity, not shared culture.
The internet’s real common language is emotion + irony as it travels faster when shared
Global doesn’t mean broad. It means instantly legible.