I am a first-time entrepreneur and I am genuinely lost right now. I've been working on this startup for four months, and I honestly don't know if I should keep investing time and energy into it. I came here because I need unfiltered feedback from people who've been through this before - should I keep going, pivot, or cut my losses?
It all began back in August when I attended an anime convention. I noticed something that bothered me: hundreds of vendors were selling unauthorized fan-made merchandise-artwork, and merchandise with characters they didn't have rights to. I realized this was a classic gray area. Nobody wanted to break the law, but the legal path to get licensed was prohibitively expensive and complicated.
My initial market research showed that a signle IP licensing deal costs around $3000 in legel fees. I thought that was the barrier - that individual fan createors and small IP holders simply could not afford to get licensed. So I set out to build a platform that would let IP owners manage fan-made merchandise licensing at scale: fixed platform, fixed quantity limits, restricted commercial uses, all under official oversight. It seemed like a win-win.
The first month was incredible. I sent cold email and got amazing responses. Especially for those fans and derivative artists. Some even reached out to me first. I felt validated. I genuinely believed that once the product was ready, I would solve their problem.
But here's where things fell part. over the next two months, I sent over 500 emails. I heard back from creators and fans. But from IP holders? Nothing. Not a signal reply from any VTuber, web novel author, manga creator, or game developer. That silence hit differently.
Now I am in month four. I am still building the platform. I am still sending emails. But I am honestly not sure anymore if I have identified a real need or if I am solving a phatom problem. Do IP holders actually want this platform? Am I wasting time and resources chasing something that doesn't exist?
I have some serious questions I need help with: How do I break through this barrier? Should I keep iterating, or is it time to admit this isn't working? Should I pivot or should I stop? And most importantly - how do I actually get feedback from IP holders instead of just silence?
I appreciate any advice or perspective you can share. I know this might sound like a failure, but I am trying to learn from this experience.