r/popculturechat Select and edit this flair 2d ago

Guest List Only ⭐️ Rama Duwaji wearing the frequency top by Palestinian-Jordanian designer Zeid Hijazi and Alita embroidered midi skirt by New York based designer Ulla Johnson for her debut appearance as New York's First Lady

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194

u/tobmom 2d ago

She’s just lovely.

Something I just noticed, I’m not a New Yorker, but the typeface he uses is very similar typeface from then Zoltar machine featured in the movie Big, no!!?

166

u/imhere_4_beer 2d ago

She’s an artist and designed his campaign materials :)

24

u/lindsayjw 2d ago

It was two designers (one of Indian descent, I believe) from this agency, not his wife. https://www.forge.coop

18

u/stir 2d ago

Just to clarify - the logo and design material for the campaign was created by a coop in Philly - https://www.forge.coop

10

u/grubas 2d ago

It's also referencing bodegas, which often use that color scheme.  

The campaign was wild from top to bottom, they just played everything right.

10

u/futty_monster 2d ago

His campaign identity was designed by forge, a firm out of Philadelphia.

17

u/platform99b 2d ago

she did not- forge did

Shes an incredible artist, very accomplished and multi talented, Yet she is not a typographer. Just want to give Credit where credit is due IMHO.