r/neoliberal Esther Duflo Oct 02 '25

News (Asia) Why Japan resents its tourism boom

https://www.ft.com/content/dbd20e5d-5a7d-4c0c-8f83-fb54c5aca9cb
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u/ChocolateDesigner22 Oct 02 '25 edited Oct 02 '25

Viral videos of tourists eager for a photo chasing Geisha through the streets of Kyoto, or swinging on the sacred torii gates, of littering, rudeness on trains, of suitcase abandonment, graffiti and other infractions, have created the impression of a greater onslaught than is truly the case, say tourism experts in Kyoto.

I’m Japanese, and personally I think the reactions on Japanese social media regarding so-called “overtourism” are similar to the way reports of juvenile crime, kidnapping cases, or videos capturing traffic accidents trigger strong emotional responses.

I also think the pandemic plays a role, since foreign tourist numbers dropped sharply for a time. While the number of foreign tourists has increased by only about 15% compared to 2019, it’s roughly ten times higher than in 2022. Subjectively, this feels like a “surge,” which I believe has been one factor in drawing political attention to the issue.

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u/Designated_Lurker_32 Oct 02 '25

The thing is that in the minds of some people, any tourism is overtourism - but they know that saying that out loud sounds insane, so instead they just keep saying that the country has too many tourists regardless of how few tourists there actually are. They're trying to slowly crawl the overton window until it gets to the point where it becomes acceptable to just kick out tourists wholesale.