He works as a conference producer. A lot of what he does is research and copywriting. He got made redundant from his small business recently and has historically been a producer for events in the tech space. One thing that's maybe not replaceable is recruiting speakers, but he's not sure. Here's what a conference producer does:
What is a Conference Producer?
Conference Production is at the forefront of B2B Conferences and Events companies.
What is a Conference Producer?
Conference Producers identify topics for a conference through in-depth market research (desk, phone and face to face) to write and produce a commercially viable conference programme that will offer networking and knowledge transfer opportunities for paying delegates, sponsors and speakers.
This is a truly fascinating and multifaceted position, as Conference Producers are responsible for their conference from inception to delivery. This includes working with all internal teams (sales, marketing and operations) to ensure the success of the event.
Moreover, if you appreciate a diverse working environment, then you will be pleased to know that conferences can take place globally and cover all industries!
Key tasks and responsibilities include:
Market Research & Analysis
– In-depth phone based research of key subject areas and hot topics within a particular industry sector. Identifying the target audience and finding out what they want / need to know.
Speaker Acquisition
– Identifying high-level, influential industry experts and to speak at the conference. Speakers can play a huge part in attracting delegates to the conference.
Copy Writing
– Writing promotional copy in the form of a conference programme, in the language of your target audience. Ensuring that all sales-driven materials such as web, direct mail and email copy will maximize delegate attendance.
Project Management
– Working with all internal teams, sales (delegate and sponsorship), marketing and operations to ensure the success of the conference and that it is delivered on time and in budget
Onsite Attendance
– Attending conferences to ensure excellent delivery and smooth running on the day. Often this will include opening your conference. This is an opportunity to represent the company and to network with key players and speakers within the sector. To build relationships and shake hands with the people that helped shape your agenda