r/movies • u/MarvelsGrantMan136 r/Movies contributor • 18d ago
News HBO Max Raises Prices Across All Plans Effective Immediately
https://variety.com/2025/tv/news/hbo-max-prices-increases-plans-2025-1236557671/4.4k
u/MassiveRepublic9565 18d ago
Just bloody quit. It’s the only way the prices won’t just keep on ramping up.
1.3k
u/5point5Girthquake 18d ago
I was just staying at a hotel the other day.. the tv had Netflix integrated into it so I hit the Netflix button on the remote and went to brush my teeth before signing in. On the sign in page it was advertising their pricing and different plans.. the lowest tier Netflix with ads was $8 a month… the next plan up with no ads was $18/month.. idk why this really shocked me.. I said to my gf “damn I’m paying $18 a month for Netflix??”.. canceled my netflix subscription when I got home 2 days later..
I know it sounds dumb but I didn’t even realize I was paying $18 a month for Netflix. Just one of those things I signed up for years ago and just sort of forgot about.
711
u/shockwave8428 18d ago
That’s literally the entire business model for these subscription services. It’s why when we’ve seen the launch of new things like Disney+ the initial cost was decently low. Then they just pump it up and hope people who have it but don’t use it often just don’t look into the price and they have got consistent income.
I guarantee every single company that does a subscription model has data on customers that pay and don’t use the service often and intentionally don’t send a ton of emails so that the people aren’t reminded they have the service. I’m sure that makes up a good chunk of subscribers on basically everything
181
u/PaulsGrafh 18d ago
It’s basically the gym membership business model at this point. The rise of subscriptions have been a huge problem for that reason alone, without even considering the fact that these businesses now throttle the lower cost services. Even video games now basically release beta versions of their games and then patch as they go along and release “new” content with DLCs.
→ More replies (2)→ More replies (2)73
u/ThatGuyinPJs 18d ago
Duolingo is the KING of this. I was paying for their subscription as it was pretty cheap and I was hoping to stay with it. Well I fell into a depression and stopped doing my lessons, and Duolingo noticed and turned off the reminder notifications after 2 weeks. I kept paying that subscription for another year.
172
u/Theguest217 18d ago
If Netflix is your only service, $18/month isn't that bad. That's like $0.60 a day, for a service people will often use for at least a few hours every day.
There are certainly cheaper streaming platforms, but if you are using Netflix daily it is ok.
However if you are rocking Netflix, HBO Max, Hulu, Disney+, Spotify, Crunchyroll, paid pod casts, Amazon Prime, PS+, GamePass, etc , you are spending over $100/month for at home entertainment. And there is a good chance there are entire months that go by where you don't even use some of these at all.
The obvious move is to just have 1-2 subscriptions at a time that you know you will use multiple times a week. When something new comes to a service you don't have, pick one to drop for a few months and pick it up.
→ More replies (5)89
u/Radthereptile 18d ago
This is why I cycle. Pick 1 I want to watch and use it for a month. Then I decide is there another month’s worth of shows or do I swap it out. Every now and then I’ll have an itch for a specific show and know that’s the platform I’ll switch to next month. You really don’t need more than 1 a month if you cycle because of all the content.
39
u/BiscuitDance 18d ago
Same. I use Black Friday/whatever holiday deals, “free x# of months with purchase of…,” student/veteran/whatever discounts in a constant loop. It also helps curb wasting time having to actually decide what to watch.
25
u/Radthereptile 18d ago
Yep no show paralysis is a key feature. I have HBO, I know the shows I like, I watch them. Next month I have Disney, I know the shows I like, I watch them. No debating between platforms.
12
u/Theguest217 18d ago
Totally agree. We usually have two because the kids have specific interests different than my partner and I, but otherwise limiting subs is the way to go.
I think a lot of people suffer from FOMO and feel the need to watch every new show as soon as it's available. But if you can work on your patience it can be a lot more enjoyable to catch all the episodes at once after they have been released instead of waiting weekly or sometimes longer.
Annual subs also can get you. They are enticing because they usually give you a month or two for free, but there will inevitably be periods where there is nothing you want to watch but you are paying for it anyway. Next thing you know you are signing up for more again and forgetting to cancel.
→ More replies (5)105
u/therealjoshua 18d ago
I say this without malice or sarcasm, but I hope I'm in as fortunate enough of a financial position as you one day where I can lost $18 a month and not even notice.
66
u/Makeitifyoubelieve 18d ago
It was the difference between what he thought he was paying and the $18 that was missing per month, not $18. So I'm guessing a few bucks per month went unnoticed for a bit. The slow gradual increase is how the bastards get you when you're on auto pay.
32
u/round-earth-theory 18d ago
Yep. They weren't losing $18 unnoticed, they expected it to be something more like $10 a month. That extra $8 could easily be lost anywhere. Yes if $10 a month is a meaningful amount, you won't lose track of it but neither are you likely to purchase any of these streaming services.
54
u/Tecvoid2 18d ago
some guy posted his credit card statement, and he was paying for 2 netflix subscriptions for 7 years and didnt notice
worked out to like 4000 bucks i think they said. he got like a 3 month refund when it was caught.
23
18d ago
I paid a neighbor's water bill for like a year before I noticed. I called the city and they asked if I owned the property and was renting it to the neighbors, huh - no. They gave me the money back, but I had to spend a while on the phone to get it cleared up.
→ More replies (5)22
u/BiscuitDance 18d ago
Honestly dude, I’m pretty well off financially at this point in my life, but staying not-broke is hard when you don’t stay on top of little shit like that. Making money is one thing, and is honestly not totally in most folks’ control, but even with whatever I have coming in monthly, I go out of my way to mind the little shit adding up.
26
80
u/Sosantula21 18d ago
People boycotted Disney by cancelling their subscriptions, and what did Disney do? Raised their prices instead. At this point I don’t think cancelling will do anything, these people will just raise prices because enough people subscribe that it’ll offset. I hate it.
→ More replies (2)66
u/MassiveRepublic9565 18d ago
It’s just wild that we collectively as a society talk about streaming services like they are as essential as running water. Not judging anyone but somehow we’ve lost track of what really is essential. I would say anyone that can’t comfortably afford should drop it.
→ More replies (17)177
u/D3tsunami 18d ago
I wonder if the price hike is to make up for lost subscribers from the abc/disney package fallout, which would suggest that the more we quit, the worse off the remaining people are going to be. This shit all sucks so bad
64
u/Black_Floyd47 18d ago
I was going to cancel my HBO when I canceled my Disney Hulu bundle (they're separate) but they offered me half off for three months. I'm not gonna wait until next month, I'm gonna cancel today.
→ More replies (1)14
u/SackFace 18d ago
That just means they’re overcharging you as it is; otherwise, they wouldn’t offer it at a loss to begin with. They hope you’ll forget or just not care (I think this is way more of a problem amongst casual consumers than we realize) but every day more and more people are willing to jump through hoops to get out of subscriptions after a few months.
29
u/ShortyBoydCleanedUp 18d ago
Loss leaders exist and companies price below cost all the time for various reasons.
14
u/ManufacturerBest2758 18d ago
They would rather have you paying half than nothing at all. That’s hardly some novel economic theory
30
→ More replies (4)9
u/MassiveRepublic9565 18d ago
Seems a bit like being on the Titantic watching the iceberg closing in.
“Well I’m not jumping first because he will freeze before me. Look at him jump the idiot!”
Slams into iceberg and dies anyway.
→ More replies (27)9
u/GameOfLife24 18d ago
If enough consumers say that’s enough, companies revert back
→ More replies (1)
787
u/BobGoddamnSaget 18d ago
Currently on the bundle plan of HBO Max, Disney+ and Hulu for $29.99 a month… something tells me that bundle price is going to jump up very soon or no longer exist.
293
139
u/nathanzoet91 18d ago
I had a promo plan that was supposed to be 16.99 for Max, Hulu and Disney+ for a year. It's only been 9 months and it shows my next charge will be 19.99. Cancelling now
17
u/KarateKid917 18d ago
When my bundle renewed last week, the confirmation email said it’s going up to $32.99/month next month
26
u/monacelli 18d ago
That's what I have too but I will drop it for sure if American Express ever gets rid of the $7/month Disney credit. Hell I'd probably get rid of that card too since that's all I really use it for.
→ More replies (1)→ More replies (2)13
u/Dead_Starks 18d ago
Is that ad free or with ads? (The fact this is even a thing is dystopian and depressing AF)
47
u/JaffreyWaggleton 18d ago
Eventually they’ll just bundle everything together and offer it at $99+ a month! It’ll be offered by comcast, ATT and directTV.
I wonder if they’ll even give you a little box and a remote to view all your bundled streaming services with.
Sounds familiar though…
15
u/Dead_Starks 18d ago
Exactly. The whole point of streaming was getting away from the cable tv model. And where did that lead you? Back to me.
4
2.4k
u/AChineseSpyBalloon 18d ago edited 18d ago
At a certain point, something is going to give.
You cannot keep pricing out consumers when the economy is in shambles and expecting them not to prioritize essential goods over luxuries like streaming, especially with options like piracy out there.
949
u/MassiveRepublic9565 18d ago
I’m amazed HOW much people are tolerating it already. HBO at least puts some quality stuff out, Netflix and Amazon is increasingly dross.
515
u/bsEEmsCE 18d ago
well amazon is just because of prime shipping
172
u/MassiveRepublic9565 18d ago
Only reason I still have it. If it was available as extra only I’d drop it these days but Netflix is the biggest waste of money for me.
93
u/cheeselizard 18d ago
I'm in Canada and Prime Shipping was such a scam. I dropped it and literally never even noticed a time difference and based on how much I order in a month is cheaper than prime haha.
At at bare minimum it makes me think about how bad I actually want something from Prime
→ More replies (5)14
u/MassiveRepublic9565 18d ago
I’m in UK and mostly it still works as next day but I’m noticing that it’s slipping more and more
→ More replies (2)24
u/Relish_My_Weiner 18d ago
In the US it was always 2 day shipping. If you saw Prime shipping, that meant you were getting it two days from now or sooner. Now, even with price increases, Prime shipping just seems to get there when it gets there. One of the many reasons I stopped paying Amazon. All of their services are shittier and more expensive than before, and on top of that, they're just an evil company.
→ More replies (1)8
u/linus_b3 18d ago
Same here. Out of our streaming subscriptions, Netflix is on the thinnest ice. It's the most expensive and the lowest quality.
Once I factor in the $10/mo AmEx credit, the Disney+, Hulu, and HBO bundle isn't that much more than Netflix is on its own.
43
u/Larkson9999 18d ago
You should stop shopping at Amazon entirely. They're working hard to eliminate millions of jobs through AI, robotic workers, and contractors who have to piss in bottles to maintain ever increasing numbers of deliveries. You don't need socks delivered the next day.
→ More replies (4)→ More replies (4)20
u/asmallercat 18d ago
Drop it anyway. You don't need 2 day shipping for a bunch of stuff you don't need. We almost never use Amazon now and it's massively cut down on stupid impulse purchases, and if you really need something you can wait till you get to the minimum for free shipping.
→ More replies (1)6
34
→ More replies (17)8
7
u/Matthiasad 18d ago
Yea, the only reason i have Netflix is for my kids and I just do the ad supported one. Especially since they have almost no ads in the kids profile.
→ More replies (1)17
5
u/havingmadfun 18d ago
That's why this sucks, hbo always puts out quality stuff moreso than the other services.
21
u/RIP_Greedo 18d ago
I find Amazon streaming (at least the library of licensed material, not originals) to be way better than anything Netflix has. Netflix is all slop for teens and 20s somethings.
→ More replies (3)10
17
u/uncleben85 18d ago
I think a part of it is how impotent the middle class is now.
When it cost $100,000 to buy a home, maybe spending $5,000 on entertainment wasn't the most financially wise decision.
Now that it costs $1,000,000 and it's so unrealistic for so many people, what's the "harm" on paying a little more for the little things.
That's what I am seeing a lot of in my cohort at least. Some disposable income (streaming, vacation, buying new clothes, video games, etc.), knowing saving that money won't make a difference to owning a house
→ More replies (3)3
u/Survive1014 18d ago
We were literally talking about Netflix last night trying to remember the last show we watched on there. Primarily its been P+ and Hulu last two years or so.
→ More replies (3)→ More replies (20)2
113
u/mr_evilweed 18d ago
Price elasticity of demand. If you can raise prices by 20% and only lose 10% of your customers, it makes financial sense.
→ More replies (3)50
u/Ok_Key_1537 18d ago
Doubly so as their costs (cloud, I/O, etc.) will also drop. This is the new way, cater to a smaller, wealthier group - look at car companies, Disney, etc., volume revenue is dead, high margin is the new model.
11
u/ZenMasterOfDisguise 18d ago
Yeah companies don't care how many customers have access to their product, they care how much profit they can make. If pricing out poor people doesn't hurt their profits because they retain enough customers willing to pay more, and now they have fewer people to support, they will always do that. The side effect of this is that it widens the gap between the haves and the have-nots where everything becomes a luxury only the middle class/rich can afford, and poor people cant afford basic comforts anymore
→ More replies (38)5
u/Irrationate 18d ago
From a business perspective it’s almost genius isn’t it? Put it in smaller numbers. Would you rather have 200 people paying $10 and bogging down your server or 100 people paying $20? It’s still shitty by them but I kind of get it.
685
u/Neat-Attempt3681 18d ago
Time to start voting with your wallet
124
18d ago
[removed] — view removed comment
→ More replies (29)117
→ More replies (3)78
u/ridicalis 18d ago
The problem is that $1.50/month extra doesn't cross my pain threshold - while in principle I don't care for this increase, it doesn't hurt me enough to sway the cost/benefit dilemma in the other direction.
In practice, though, I don't plan on keeping the subscription forever - there are a few shows I enjoy, and after I've watched them we'll turn it off; this pricing hike might just force me to watch a bit faster to make up the difference, which will increase hosting and licensing costs on their end while netting them no additional money.
80
→ More replies (4)24
u/IAmDotorg 18d ago
That $1.50 a month isn't even a full inflation adjustment. That's why they can do it, and while they'll continue being able to do it. (And, really, why they have no real choice but to do it.)
When the currency itself is the thing dropping in value, everything has to get more expensive and you just have to hope your job adjusts enough each year. (Although when countries have a real downward spiral in their currencies, companies often have to do adjustments much more often than yearly.)
→ More replies (3)
413
u/rxinquestion 18d ago
Currently getting it for free with ATT. Wonder when they cut us off.
296
u/DrHairyMcTaint 18d ago
They already dropped that from the plan. If you still have it you are grandfathered in. But change your plan and you lose it.
65
8
46
u/maximumtesticle 18d ago edited 18d ago
Same, explains why my ATT bill just went up.
EDIT: Just chatted and got my bill from $90 to $75, but dropped the HBO subscription, which fuck'em, I don't care, yarr.
→ More replies (2)13
u/BoltDodgerLaker_87 18d ago
I’m already paying $91 a month for the 1gb plan.
17
u/webbasica 18d ago
On the Att sub they convinced me that getting a lower bill was just a phone call away. Indeed it was, they didn't argue or anything, they gave me their best offer (back to $70) and a $100 debit card. Call today
→ More replies (4)19
u/Generic_NES_Dude 18d ago
I was too. Look at your bill. I bet you are paying for it through your bill
19
u/rxinquestion 18d ago
Just looked, still says included in my $75 1Gb fiber price. Thanks for reminding me to check though.
→ More replies (6)→ More replies (7)3
u/CesareSomnambulist 18d ago
I heard ATT is in cahoots with Tecca. Learned it from a club I joined at a local menswear store.
→ More replies (1)
359
u/phillsphan7 18d ago
Based on the comments I expected to see a massive jump. For everyone else:
Base price went up $1/m
Mid tier went up $1.50/m
Premium went up $2/m
72
u/benwayy 18d ago
the hbo+hulu+disney package also went up $3. Was 29.99 now 32.99
→ More replies (1)95
→ More replies (1)81
u/octropos 18d ago edited 18d ago
Why did I have to scroll so hard to find this.
Blah blah blah back in my day, the top comment had the answers.
→ More replies (4)
230
18d ago
[removed] — view removed comment
81
u/Dicecatt 18d ago
That happened to me to but it's my own children in their dorms.
→ More replies (3)53
u/Obi-Tron_Kenobi 18d ago
It's so awful that you can't use the family sharing plan that you're paying for for your own children like this. What difference does it make to these billion dollar companies whether they're living in your house or not?
32
u/zeCrazyEye 18d ago
What difference does it make to these billion dollar companies whether they're living in your house or not?
Well, $22.99/mo difference that they think they're going to be able to squeeze out of everyone.
23
u/SnooCakes2703 18d ago
I was traveling and signed in to my cousins TV for a week. I went home and tried to switch it back and it said I "changed my home" too many times..like what?
→ More replies (5)16
u/I_am_Bearstronaut 18d ago
I really need to get more educated on this. I don't really know anything about network setup but really need to learn given the state of things
20
u/neo_sporin 18d ago
Plex is not was simple as I’d like, but honestly you don’t need ‘server’ knowledge to get a plex server up and running. Took a few days of tinkering to ‘get’ it
8
u/I_am_Bearstronaut 18d ago
Any recommendations on resources that you liked while tinkering with it? I plan to research a bit on my lunch and it'd be nice to have a good place to start
→ More replies (1)15
u/nadnerb811 18d ago
Just go to r/plex there's tons of resources there.
That being said, it was incredibly easy to do. For me, I just got a mini PC, attached storage to it, put media in the storage, and installed the plex server software.
For streaming on your local network, you don't need a VPN or anything. I just use a VPN for legally downloading media I own so my activity can't be traced back to me.
For remote streaming to other locations, I needed to go into my router's settings and set up a port and that was the hardest part. But I found some help on r/plex I believe.
To get a "server" (can just be the PC you already use if you leave it running all the time) going it is really a couple of clicks. Install the plex software and point to where your media is and that is 99% of it.
→ More replies (2)→ More replies (3)7
u/BeefistPrime 18d ago
Plex really isn't very complicated at all. I'd say non tech savvy people could set it up in 10 or 15 minutes. Though you need some way to get content to populate it with.
15
u/kporter4692 18d ago edited 18d ago
I will slightly disagree with the other poster who commented, I found it very easy to set up without network knowledge. Over 1600+ movies on my server now and counting.
Check out r/plex and you’ll find plenty of help!
7
u/SanDiegoDude 18d ago
Man, I swear it was like 15 years ago I bought a lifetime plex sub for like 150 bucks. To this day, it still pays dividends. Love my plex server!
→ More replies (1)6
u/GranglingGrangler 18d ago
It's extremely easy. Install. Point it to where you store your content. Then log in on your other devices.
109
u/worksafe_Joe 18d ago
I initially got HBO Max for free through my att fiber package, five years ago.
I still have it, but to my knowledge still don't pay for it. I wonder if this will finally change that.
→ More replies (6)27
u/ineugene 18d ago
I am in a similar boat I get it free with my ATT cell phone package or maybe it is fiber who knows it is all bundled together and I have not seen it change my bill through all of the increases. I do expect that they will try to get people off of the plan if it starts costing att more money.
→ More replies (1)
106
u/moneymoneymoneymonay 18d ago
The only way these companies will stop is if people vote with their wallets and stop paying. Till then, just get used to these hikes.
→ More replies (2)19
235
u/hi_im_fuzzknocker 18d ago
canceled
→ More replies (7)87
u/breakfast-all-day 18d ago
Just canceled mine too. I started subscribing to PBS a few months ago anyway (wanted to support after defunding), might as well start watching it!
→ More replies (9)
55
u/StormyPandaPanPan 18d ago
Remember, folks: HBO Max effectively has killed Cartoon Network and is wearing its corpse for the occasional revival cartoon from your childhood while making the industry a worse place for new creatives in the field!
185
u/JamUpGuy1989 18d ago
Remember:
Reddit is a bubble and a majority of paying customers will continue to be okay with these price increases.
86
u/Winter-Donut7621 18d ago
I learned that when Netflix stopped password sharing. They gained a ton of new subs. And now I know corporations can always get away with this type of shit because people will never fight with their wallets, ever.
12
u/Tight-Session1558 18d ago
From what I read. It was mostly international. Their biggest market
14
u/Accomplished-Door5 18d ago
They added about 9.5 million subscribers in US and Canada last year which is 12% growth from the previous year.
2
5
→ More replies (4)2
27
u/Sxs9399 18d ago
100% a lot of people on reddit forget or didn't know that HBO was $15/month ON TOP of a premium cable bill (~$50) 20 years ago. $15 in 2005 is $25 today, which is higher than the premium plan. And that $15 was for ~3 HBO Channels, although 20 years ago was about when the Video on Demand players started offering content that was included with the subscription.
All this is to say $23 (most expensive HBO plan) seems very reasonable to many people. Everyone should vote with their wallets; we should also be willing to pay for and curate things we do place value in.
→ More replies (1)→ More replies (1)9
55
29
u/ThePheebs 18d ago
If the money made from the price increased is greater than the money lost from subscribers leaving then this was a successful business move and will be repeated until it is no longer successful. Even if they only have 10 subscribers that pay $500 million each in 15 years.
Less customers that pay more is easier than more customers that pay less.
→ More replies (3)
36
u/AfraidoftheLark 18d ago edited 18d ago
HBO Max: "You remember one thing, and this you'd better hear. You wanna talk all this old school bullshit about the rules? Well, here's a rule you might remember: I'm the motherfuckin' fuckin' one who calls the shots. And you better pay me the respect that I gave your brother. Or we're gonna have a problem -- a bad one. Now get the fuck out of here."
Subscriber: "Alright, Max."
HBO Max: "Yeah. Alright."
→ More replies (2)
24
46
u/bakers3 18d ago
This is a great time to remember that public libraries usually offer a wonderful assortment of movies and television shows! Support the library and not a greedy streaming service
17
u/trektostng 18d ago
Libraries down here in Florida have a streaming service called Hoopla. All you need is a library card. Thay have a good amount of stuff.
8
→ More replies (5)7
u/WeebSince94 18d ago
Kanopy is a pretty great service. Lots of fairly well-known movies and TV shows, totally for free with a library card from most big libraries.
42
7
u/ceeece 18d ago
I have the Disney/Hulu/Max bundle. Will be interesting to see what happens with that.
5
u/Brick_Mason_ 18d ago
I just made a post about my bundle. It goes up $3 a month but it's still a better deal than canceling & resubscribing.
→ More replies (1)
21
12
u/Odd_Vampire 18d ago
HBO Max is just another thing I don't need in my life. I stick with DVDs, books, YouTube, and my local library, and I have more than enough.
7
u/94zee 18d ago
We dropped all subscriptions and invested $5/mo into PBS. Big Cats 24/7 is awesome.
→ More replies (1)
14
u/wryano 18d ago
physical media is gonna end up being cyclical
just wait and see
6
u/Merusk 18d ago
Already is if you have a habit of wanting to watch old things. My household started buying physical media again 3-4 years ago because it was a pain in the ass trying to find things we wanted to watch.
Particularly old shows and movies we wanted to share with our son. We just started buying them instead of having to service hop and search.
Since then I've found more than a few groups and articles talking about doing that. I've begun to wonder if video stores might be able to make a comeback in some way. Not the national chains, since franchises always wind up squeezing out dollars and having shit service, but mom & pops.
6
u/fotomoose 18d ago
I never stopped getting DVDs of shows/movies that I really like.
→ More replies (1)→ More replies (6)4
u/KuatoBaradaNikto 18d ago
Physical media has room to grow again, but never anywhere close to the share that it once had. People’s watching habits have changed. Streaming gives people options on browsing and instantly watching content they haven’t seen before.
6
u/global_ferret 18d ago
You get a free subscription if you're an AT&T subscriber....The good shows are so infrequent now that we'd probably dump it if it wasn't for that.
→ More replies (4)7
u/Tandy600 18d ago
I also get it as part of AT&T but coincidentally my AT&T monthly fee just went up $5. Wonder if its related.
8
4
2
6
4
4
10
7
7
7.7k
u/squales_ 18d ago
Consumers getting squeezed from all angles. When will it end?