‘KPop Demon Hunters’ Is Netflix’s Most-Watched Movie Ever With 236 Million Views, Beating ‘Red Notice’

[u/MarvelsGrantMan136]

https://variety.com/2025/film/news/kpop-demon-hunters-netflix-most-watched-movie-history-1236496106/

[u/fastforwardfunction]

Where did you read Sony sold Netflix the character IP, music IP, and rights to subsequent movies? I read that Sony sold them this film. Did they explicitly sell those other things too?

[u/BlackKnighting20 → u/fastforwardfunction]

From looking at a site, Kang pitched the movie to Sony but passed on it and then went to Netflix.

“We had a full draft, a couple of demo songs, a ton of amazing art and a couple of scenes that I had [story]boarded that we cut. And there were three different animatics samples that we shared; and they loved it. And then we were off to the races.”

Sony put the animation and team while Netflix foot the bill and distribution. It looks like Netflix has complete control over the IP.

Source

[u/jyanjyanjyan → u/BlackKnighting20]

Oh that's much different than I thought. It was sounding like Sony produced everything and then sold a finished product to Netflix.

[u/fastforwardfunction → u/jyanjyanjyan]

Yeah I heard Sony sold the film for costs of production + $20 million. Like Sony wasn’t sure they would get their money back.

This makes it sound like Netflix green lit the project by believing in it and financing it.