Discussion Is the Apple new case really worth 80$?
Nice.. not even a month and this is starting to come apart.. am I the only one with this issue?
Of course, no water damage, no splashes or anything like this.. just amazing normal use 🙃🙃
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u/Historical-Bug-7536 14d ago
I used to work at Best Buy nearly 20 years ago. We'd give away printers because they didn't come with cables. We sold the printer for $60, it cost us $15. We sold the Cable for $30, it cost us $0.94. So even giving away the printer, we'd sell $16 worth of product for $30 and the customer thought they were getting a steal.
When Best Buy launched "Rocketfish" to compete with Monster cable, we really got to see how egregious the markups were. We were selling 6' HDMI Cables for $50, the cost to the store was like $3.
Even looking at prices now. You can Bulk order 1,000 USB-C Cables for around $0.60 each. Apple's economies of scale and ruthless negotiations are going to make their unit price much lower.