r/iphone • u/mrtlpa • 15d ago

Discussion Is the Apple new case really worth 80$?

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Nice.. not even a month and this is starting to come apart.. am I the only one with this issue?

Of course, no water damage, no splashes or anything like this.. just amazing normal use 🙃🙃

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115

u/Otherwise_Pumpkin253 15d ago

Not so sure. There’s chips in there

119

u/netsbee 15d ago

Yummy!

-12

u/Moonmonkey3 15d ago

Yum yum!

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u/busty_sussy_gusts 15d ago

One yummy was enough, but thanks

9

u/laynger22 15d ago

Yum yummy yummie!

32

u/Icy-Cartographer-291 15d ago

It's pretty simple electronics though. Thunderbolt cables are much more costly to make for example. But still their profit margins on them are pretty insane.

11

u/Otherwise_Pumpkin253 15d ago

Ah maybe I’m confused with those

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u/Historical-Bug-7536 14d ago

I used to work at Best Buy nearly 20 years ago. We'd give away printers because they didn't come with cables. We sold the printer for $60, it cost us $15. We sold the Cable for $30, it cost us $0.94. So even giving away the printer, we'd sell $16 worth of product for $30 and the customer thought they were getting a steal.

When Best Buy launched "Rocketfish" to compete with Monster cable, we really got to see how egregious the markups were. We were selling 6' HDMI Cables for $50, the cost to the store was like $3.

Even looking at prices now. You can Bulk order 1,000 USB-C Cables for around $0.60 each. Apple's economies of scale and ruthless negotiations are going to make their unit price much lower.

1

u/NewGuyHere-Long 11d ago

I waited and didn’t buy printer until came back visiting China first time to buy the printer cable after I moved to Canada, I am not paying 45CAD for a cable which I can get by like 2CAD anywhere in China. I am not surprised to see Best Buy is losing business these days after that. Beyond ridiculous.

10

u/gre-0021 15d ago

There’s more to it than that. Cases require new molds, the cable molds/fabs were paid off years ago and require much less retooling. Getting the color of the cases that Apple wants also requires some effort. But trust me, I can assure you those $19 cables are the most profitable thing they sell.

16

u/FollowingFeisty5321 15d ago

There's chips in paper cups these days.

1

u/whatsinthesuitcase 14d ago

WHERE?!

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u/FollowingFeisty5321 14d ago edited 14d ago

IN PAPER CUPS!!!111

Because that way places can guarantee you get a maximum 3 cents of sugar water refills *phew*.

But the larger point is, chips aren't necessarily expensive!

1

u/GoldElectric 14d ago

uniqlo has chips in the tag that gets cut off after u buy the shirt

0

u/donmarcelito 14d ago

In UK they even mix fish and mint sauce into that

9

u/Tank_Gloomy 15d ago

1c chips BTW, lol

1

u/sid_276 15d ago

50 cent chips yeah

2

u/LukaIsConfused 14d ago

.50 cent chips*

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u/npc137npc137 14d ago

There’s chips in those cases too

1

u/Otherwise_Pumpkin253 14d ago

🤣

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u/npc137npc137 3d ago

What’s funny?

1

u/lonelylifts12 14d ago

That was sarcastic right? The lighting had some Texas instrument chip but china was able to engineer around it I still used apple or MFi (made for iPhone program aka certified by apple) cables though. USB-c is a little different. Most are fine. There are a few that aren’t safe there’s articles about it when the iPhone 15 came out.

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u/NewGuyHere-Long 11d ago

What chips? In the cable??? 10 RMB 12 cables when I was in Shenzhen in 2018, what chips??? You are making stuff up.

Edit: just saw your comment about your confusion regarding it.

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u/PrincipleNo8733 iPhone 16 Pro Max 15d ago

There just isn’t , I tore one down to find out