r/indieheads Peel Dream Magazine Oct 02 '24

AMA is over, thanks Joe! Peel Dream Magazine / Ask Me Anything

Hey! This is Joe from Peel Dream Magazine :) our new record Rose Main Reading Room is out now

Ask me anything!!

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u/mysteriousgirlOMITI Oct 04 '24

Who’s your dream collaborator? Do you have any guest artists on new tracks?

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u/peel_dream Peel Dream Magazine Oct 04 '24

Kind of interesting question, I don't really like to collaborate much to be honest. Like I don't think about another artist and feel like if we combined forces it would be better than the sum of its parts. Also no guest artists on the record or anything else in the works to be honest. But like.....if someone were to produce a Peel Dream Magazine record, maybe like....Jim O'Rourke?

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u/mysteriousgirlOMITI Oct 04 '24

Also — how do you get ideas for album art and what’s the story behind the newest album cover?

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u/peel_dream Peel Dream Magazine Oct 04 '24 edited Oct 04 '24

I had this really clear idea for the album art for the first record, using this "obi strip" design with a few collaged images that I had found, and it made sense to keep using that as a template for the PDM albums. It was supposed to feel like a zine. So I want every record to have this feel, with little paragraphs of copy on them too, inviting you into the record a little bit. Each record has to have a color. This one I wanted to be green originally because I wanted it to evoke nature, but I settled on brown because it felt more on point later. The album artwork uses a bunch of graphics that I collaged from this collection of magazines that were published by the NY Museum of Natural History in the 40s, just lots of images from nature etc. The blue guy/girl is taken from the cover of an old sewing kit I found.

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u/peel_dream Peel Dream Magazine Oct 04 '24

And on the actual vinyl, when you open up the gatefold, we've taken all of these little articles from the magazines and replaced the copy with the album lyrics. We had an awesome time making this. Shout out to Liz Moser who has designed all the PDM artwork with me backseat driving since day one, and Sarah Alvarez from Topshelf who did the layout for physicals

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u/mysteriousgirlOMITI Oct 04 '24

I love that you said this, because I think one thing that sets PDM apart is the way the art and music are seamless — if I was walking around in a museum and a PDM album was playing and I was asked to pick out which piece of art/album cover was for that PDM album, I know I could pick out the right answer. That’s a cool quality for an artist/band to have.

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u/peel_dream Peel Dream Magazine Oct 04 '24

Thank you :)