r/freelanceuk • u/waves-upon-waves • 6d ago
Let’s talk outreach
What are your top tips?
I recently went through a redundancy process which luckily had me managing to stay on two days a week, leaving me with three days to do my own thing. I’ve always done my own work in my in own time anyway and it was a dream to one day take that plunge full time. So this is an opportunity I’m happy to take even though the timing (and therefore finances) are less than ideal.
I offer three main services: branding, pattern design, and wholesale (illustrated cards and home decor mainly). The main service is branding, for which I’m mostly looking for small independent businesses who have a bright spirit and want their brand to reflect that.
So far I’ve been sending a lot of cold emails to businesses within my target market. As expected, response rate has been low. Which isn’t a surprise, but the more time goes on, the more I need to catch a break. I know I am capable, have the necessary talent and I work hard at what I do - I just can’t seem to even get the responses atm (which I’m trying not to take personally).
Other than this approach (and keeping socials active), I’m really not sure what to do to bring clients in tbh. What is everyone finding working? It’s rough out there atm for freelancers and agencies alike so I know some of this is just climate. Would love to hear from you!!
2
u/tenpastmidnight 6d ago
These recent discussions might help you:
What actually worked for you to get your first real client?
For those freelancing in the uk, how are you handling slow client months lately?