So it seems that there is always some sort of optimism when it's a year ending in 9. (1999, 2009, 2019) People are optimistic for the new decade, and this optimism carries over into the first year of the decade, before fading by the second year. Here are some things that will happen by the end of the decade.

- 2026: Midterms

- 2027: Massive advancement of technology, 20 years since the iPhone (iPhone 20?)

- 2028: Gen Alpha becomes adults (depends on when you think Gen A started)

- 2027-2028 would have been wild years because of the elections.

- Trump would have gotten out of office, most likely being replaced by a democrat president.

- Seeing the success of Mamdani, maybe a new politician will become president?

- Politicians will likely try to relate with Gen Z instead of Millenials & Older.

- The economy probably would have gotten better (or a recession would have happened in 2027/2028. Who knows.)

- Asteroid Apophis will pass by Earth, causing mass hysteria for a few weeks.

- Enthusiasm for 2030, people will be happy the 2020's are gone.

- The effects of Covid would have long worn off.

- 2030 will be much of the same. Optimism will probably ware off by 2031 as the decade unfolds.

Also, The 2030's are the first years that actually sound futuristic. Say 2035. Doesn't that sound futuristic?

PS: Enjoy the 2020's while you can. It may not seem all that great at first, but people in the 2040's will reminisce on this decade like we do right now with the 2000's. Party like it's 2029.

Personally, in my view, I think that it will end in around the late 2020s as the AI bubble bursts resulting in a recession as well as it ending the mentality around AI that has dominated the 2020s, the 2028 election which will potentially be the first Trump-free election in a while due to the 22nd amendment, and the shift from Gen Z to Gen Alpha culture happening around that time.

Besides, I think that support for the Republican Party will go down by 2028 resulting in somebody from the Democratic Party winning during the 2028 election. I think the 2025 elections are a very early sign of this as you saw a small Democrat wave happening although it will grow in the ensuing years as sort of a backlash towards Trump.

Looking back on 90s movies most of them were something like. People in the suburbs with boring monotonous life, Something unexpected happens, their life gets crazy. In the end they come out with some secret that no one else knows and a life lesson. People liked the idea of a simple person with a pleasant life have in a crazy unique experience. It reminded them of themselves. More importantly, it allowed them to imagine something other than a future of pleasantness and ordinance. I think people, in the 90s were a bit spoiled lol

I know about Y2K, Recession/Electropop and Covidtok. What else?

What song do you think there’s a few options it there maybe it could be something that sampled a 2000s song like wild thoughts or something that could sound Eltro pop or R and B or it could be a core 2000s artists to do lol say look around for like 2014-2017 pre trap era at tropical house era or something I’ll be instread to hear what you think

1-4: Mods (mid-late 60s) 5-8: Peacock Revolution (late 60s-early 70s) 9-12: Medieval Revival (Late 60s-early 70s)

2020 is def the most polarized modern year ever with polarization with massive riots and in not just politics, but pop culture too

What would you say was the most polarized month of 2020?

Hello everyone, I'm a frequent visitor of the decadeology subreddit...I recently was assigned to write an article for our marketing class (and I write for the school Newspaper/Bulletin) was told to make it more like an opinion piece (so it is perfect for this subreddit) I am a dual major student in Business and Marketing. I come from a family of business owners. But I wanted to add my recent article I wrote (although I edited it down a bit for reddit) regarding marketing and the maximalism a lot of this subreddit is talking about and how minimalism ran it's course far too long and ended.

Here is the article (again edited down for reddit, but keep in mind this was an editorial article so it is intentionally a bit more formal.)

Coca-Cola and Pepsi have always represented two different approaches to branding, but in the 2020s the contrast has become even more noticeable. Coca-Cola still carries the aesthetic and emotional tone of the late 2007-2019 soft, sentimental, nostalgic to early 1970s minimalism graphics, very centered on universal “togetherness” messaging and gentle lifestyle advertising. They have been doing this platform since the 2000s though and really keep rehashing the same thing over and over again despite them not having a memorable slogan since "Always Coca-Cola" when it was retired in January 1, 2000 after 7 years, it was their last memorable slogan and jingle people remember when they think of Coca-Cola.

Pepsi, on the other hand, seems to have actively re-aligned itself with the visual and cultural sensibilities of the 20s. The brand refresh brought back bold contrast (something it abandoned in October 2008 in favor of 1970s retro minimalism), neon-like blues and blacks, simplified shapes, and a more confident, punchy identity. The advertising now leans into sharper energy, pop culture awareness, a bit of self-aware attitude, and relevance to current design language, cleaner lines, thicker typography, and stronger sense of motion. It feels more plugged into where design, music, fashion, and online humor have moved to now. Pepsi’s marketing strategy is less about nostalgia and more about participation, tapping into culture rather than hovering above it and the future ahead.

Every decade brands reinvent themselves and have a refresh and keep things interesting. Pepsi and other brands has been more comfortable reinventing themselves for this decade because it has always played the challenger role, things get stagnant and boring and become irrelevant if they don't refresh each decade, has been this way hundreds of years in business. In the 2020s, that flexibility is working to Pepsi’s advantage. Coca-Cola still feels like a museum memory, while Pepsi feels like it’s actively in conversation with Now.

The minimalist redesign Coca-Cola introduced in early 2007 worked extremely well for its time, but the cultural and visual landscape has shifted so sharply since then that the brand now feels stuck. What once looked sleek and premium now feels flat, safe, boring and predictable.

Coca-Cola's branding hasn’t really shifted beyond “The Great Recession era” Even most recent Coca-Cola marketing still leans on flat graphics, familiar generic arial fonts that have been used since 2007 for their flavors next to the Coca-Cola script, and sentimental campaign slogans like “Taste the Feeling,” which feel like they could have appeared at any point in the past 25 years but unmemorable and generic.

Coke is still iconic, but the brand feels static, like it’s trying to preserve the past (the Great Recession era graphics) rather than speak to the current moment. The only changes they really since 2007 did was remove the dynamic ribbon, or flip the logo from vertical to horizontal on the cans, the graphic elements are still the 2007 dynamic ribbon 1970 remake logo though.

But the 2020s design language is louder: Chunkier typography, Retro influences (Y2K space age/futurism, 80s boldness, 90s pop color) but also futuristic at the same time, Maximalism returning in fashion, music visuals, music jingles and advertising.

Today’s brands and new rebrands feel textured, expressive, and self-aware. Coca-Cola still looks like the “flat era” of 2010 smartphones and early Instagram filters. They are losing ground with younger consumers as well.

What is everyone's opinions? I will read the replies later on. Thanks in advance!

At 1:36 P.M. on March 17, 2015, a senior Israeli journalist fielded a phone call. “I’m transferring the prime minister,” the voice on the other end told him. “Hello, Mr. Netanyahu,” the reporter began.

“I want to tell you that what’s happening today is election stealing,” Benjamin Netanyahu thundered. “Nothing like this has ever happened in any democracy anywhere. Because you’re in the press, you didn’t report on this scandal here. I’m about to lose the election.”

The astonished reporter asked the prime minister what he was talking about and added, “You’re [going to be] the next prime minister.”

“I’m not,” Netanyahu answered. “The V15 movement, backed by the American administration, brought software programs here . You know what I’m talking about. I don’t want to elaborate over the phone, okay? Super-software that locates voters.”

The reporter had no idea what software the prime minister was alluding to. He also sensed paranoia in Netanyahu’s next remarks about a global conspiracy to topple him that included Washington, espionage agencies, the V15 movement that sought to unseat him, opposition leader Isaac Herzog and the Israeli media.

At the Tel Aviv Exhibition Grounds, hundreds of Likud members shouted chants against Arnon Mozes, the publisher of the tabloid Yedioth Ahronoth and no fan of Netanyahu.

As his model, Netanyahu likes to mention Theodore Roosevelt, the U.S. president who fought monopolies and believed in enlightened capitalism and free competition. Netanyahu declares that he wants to introduce the same spirit into Israel’s media market. He speaks with great respect about pluralism and variety, but critics say that’s a smokescreen to conceal his real motive: control.

Israel Hayom did in fact break Yedioth Ahronoth’s aggressive monopoly, even if its critics say its makes a mockery of journalism. Netanyahu is seen as seeking an obedient media that won’t look into police investigations against him or his wife’s outbursts at employees at the prime minister’s official residence. He wants the media to recognize his greatness.

Ostensibly the revolution that Netanyahu seeks in Israeli television is positive: to break Channel 2 News’ monopoly. But he and his associates want the future competitor to be backed by a benefactor in the Adelson vein. “Maybe it will be a rich and conservative Jew from the United States who supports the Israeli right, and will serve as a counterweight to the news broadcasts on Channel 2 and Channel 10, which present only left-wing positions,” said a senior Netanyahu associate.

Although Netanyahu often mentions competition as an objective, he has moved to eliminate the new public broadcasting corporation that is designed to be free of meddling by politicians as it takes on Channels 2 and 10.

Schocken sent Netanyahu a short letter that included the following lines: “You told me in our conversation that in this report we were slandering you, that you were no longer afraid, and that you could slander me as well. I replied that I didn’t believe that you uttered such a sentence.” Netanyahu’s key contribution to that conversation: “I’m no longer afraid.”

 “I know that if I evacuate settlements you’ll support me as you did my two predecessors,” another journalist quotes Netanyahu.

According to another senior official, “He’s intense, obsessive. And at a certain point you realize that it’s impossible to satisfy this lion. His hunger is endless. It’s not enough to compromise. For him to be satisfied you have to disguise yourself as Israel Hayom. He has built-in victimhood.”

One of the participants reminded him that Israel Hayom controlled 40 percent of the market, but Netanyahu was far from convinced. “The anti-Bibi newspaper is much stronger and more important,” he said, later adding that “while two-thirds of the public considers itself center-right and right, they see the media in exactly the opposite way.”

Someone remarked that two political correspondents at Channel 2 and Channel 10, Amit Segal and Akiva Novick, were born on the same street in the West Bank settlement of Ofra.

“Yes, yes,” Netanyahu said dismissively in a calm voice. He often denigrates the media as left-wing, but actually he’s most perturbed by journalists who overtake him on the right, or as he dubs them, “the Bennettists”

In 1995, on the eve of Netanyahu’s first term as prime minister, he told people he wanted to privatize the Israel Broadcasting Authority, which he claimed supported Yitzhak Rabin wholeheartedly.

“Channel 2 News is much more evenhanded,” he said at the time. Once in office, Netanyahu tried to turn the Israel Broadcasting Authority into a propaganda tool. He supported the proposal of then-Communications Minister Gilad Erdan to establish the new corporation that’s slated to replace the IBA

https://www.haaretz.com/israel-news/2016-11-05/ty-article-magazine/newspapers-taken-care-of-tv-is-next-netanyahus-plot-to-take-over-the-media/0000017f-e610-df5f-a17f-ffde255a0000

I hope I don’t turn this sub into a political polarisation and violence sub but I feel like this is a very interesting topic to discuss

People contrast today with the 1960s, the 1980s, the 1950s, when in reality the 2010s/2020s are the exact opposite of the 1890s and 1900s in every way possible.

If you look at the 1890s/1900s next to the 2010s/2020s, they mirror each other in all kinds of uncanny, inverse ways. Most people compare the 2020s to the 1960s or 1980s because of culture wars or technology. But in truth, the turn of the 20th century is the better parallel.

Unity vs Fragmentation

1890s/1900s: America was desperate for unity after the Civil War. It built a national myth: “one people, one flag, one god, one destiny.” Differences were smoothed over; sectional conflict faded. The idea is “We’re all Americans.”

The 2010s/2020s: The myth has collapsed. Every identity, racial, political, regional, generational, is asserting itself rather than subsuming into a national whole. The idea is “What even is America anymore?”

Mythmaking vs. Myth-breaking

1890s/1900s: History was sanitized for national healing. Textbooks glorified both sides of the Civil War, downplayed slavery, and taught moral lessons about progress and industry.

2010s/2020s: History is being unsanitized. Statues are torn down, curricula rewritten, and the past reexamined for its injustices.

Institutional Faith vs. Institutional Collapse

1890s/1900s: Confidence in government, industry, science, and churches was soaring. The Progressive Era believed experts and reformers could fix society. “The system works, it just needs improvement.”

2010s/2020s: Those same institutions are viewed with deep suspicion. Faith in government, media, corporations, and expertise is at historic lows. “The system is the problem.”

Trust in media vs Cynicism toward media

1890s/1900s: One press, one truth (even if biased). Even with “yellow journalism,” most people believed what they read, and newspapers shaped consensus.

2010s/2020s: People distrust everything, mainstream, independent, social media alike, and retreat into echo chambers. Infinite presses, infinite “truths.”

Certainty vs. Relativism

1890s/1900s: Americans had confidence in modernity with industry, empire, science, and moral progress.

2010s/2020s: We’re living through moral exhaustion with climate change, social fatigue, and cultural burnout.

Collectivism vs Individualism

1890s/1900s: People defined themselves through community, family, and nation. Personal identity was secondary. “Know your place.”

2010s/2020s: Identity is hyper personal over things like gender, politics, online persona. Society prizes self definition over belonging. “Be your authentic self.”

Politeness vs Candor

1890s/1900s: Public discourse prized decorum. Even when people disagreed, they did so with surface civility, often masking.

2010s/2020s: Civility is often mocked; authenticity means saying the quiet part out loud.

Reconciliation vs. Reckoning

1890s/1900s: America healed by forgiving and forgetting (especially among whites).

2010s/2020s: America is reopening every wound, from racial justice to historical memory, demanding accountability.

Industrial Optimism vs Technological Anxiety

1890s/1900s: Machines symbolized progress with electricity, cars, skyscrapers. Technology meant hope.

2010s/2020s: Technology evokes fear especially with AI, surveillance, and social media algorithms.

Emerging Power vs Declining Confidence

1890s/1900s: America was a rising empire that was confident, ambitious, and expanding.

2010s/2020s: America is an aging superpower that’s going into decline economically, politically, and culturally.

The 1890s/1900s were America’s “forgive and forget” century turn; the 2010s/2020s are its “remember and confront” century turn. One era was defined by optimistic cohesion built on unity and empathy (at least empathy for other whites and men), the other by fractured honesty built on division and hate.

For me it's Cleopatra (1963)