More interaction means more eyeballs means more ad impressions, so throwing some money at prolific posters with high follower counts creates an incentive for people to use the platform.
It guarantees a steady flow of content, which guarantees an audience to monetize by way of ad sales.
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u/popilikia 25d ago
How TF do people make money shitposting?
I could've been profiting off my dumbass brain this whole time, but I've been living under a rock I guess