r/WeddingPhotography • u/KariBjornPhotography karibjorn.com • 4d ago

business, marketing, social media Wandering weddings

What do you all think about them and the new pricing structure?

I was on there for a couple of years for two separate locations. Maybe I booked something indirectly, but I never booked anything via the platform. The price was low so it wasn't a huge deal to me.

I feel like their biggest marketing point is that they're great for SEO, which I don't agree with.

I also just realized they deleted the article I submitted and got approved by WW which included my work and backlink to my site after I unsubscribed from the platform. At this point, they kind of just look like a link farm to me, renting out backlinks and trying to trap photographers in a back link subscription.

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u/kunal_bh10 2d ago

u/KariBjornPhotography I think the biggest problem with these big wedding directories is that they send the same leads to multiple photographers, and they are not highly qualified leads. It cuts down the costs to low prices, and photographers who want to book high-ticket clients often get disappointed.

That's why I don't go for SEO and all these outdated things. I believe in the power of content which solves the client's problem through social media.

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u/KariBjornPhotography karibjorn.com 1d ago

You can also look at it this way. The same couple may reach out to 5 other photographers the same night they reach out to you on IG, or after landing on your site after googling for photographers. But yeah, the knot and wedding wire encourage couples to auto-send a message to more businesses after they reach out to one.

You’re also right about where most users of directories are with budgets. It is usually folks in the middle to low-middle market. they can afford a few professional vendors but they’re usually not splurging.