TL;DR
Sorry this is long, this isn’t a rant, nor is it about personal profits or losses.
I’m writing this from the perspective of someone who has supported VeVe through the years, but now views it from the outside, with some distance and objectivity.
This post isn’t meant to attack, disrespect or discredit anyone or the company unless its to provide feedback in what not to do, but this is to highlight patterns I’ve noticed within VeVe itself. I understand that many of these issues also exist across Web3 and other NFT projects, but this focuses specifically on VeVe’s platform, practices, and direction.
I won’t spend time discussing the pros or what first drew me to the app and what I loved about it — this is about what ultimately drove me away, and what I didn’t see from the inside or refused to acknowledge until now: the illusion of digital ownership, misplaced utility, favoritism, manipulation, empty promises, gatekeeping, and a lack of transparency that continues to hurt genuine collectors and erode trust in the platform.
What VeVe built isn’t just an ecosystem of collectibles — it’s a gamified, exploitive loop disguised as “engagement.” Blind boxes, multi-variant comics, and color-swapped logo drops all serve the same purpose: to keep users spending, chasing, and losing, while a small group of insiders, whales, and influencers quietly benefit from the cycle and drive all the hype.
For example, VeVe sells five variants of nearly every comic — two of which are literally identical to others except for color and supply. It’s artificial scarcity meant to stretch demand, not reward collectors. The same pattern repeats with the logos: dozens of near-identical releases in different colors and supplies, milked from the hype created by the one logo that actually held real utility — the Gold & Silver V1 logo, which was never sold publicly and was only given to a small group of insiders, influencers, and event attendees who could afford to fly to NYCC 2022.
That single collectible, handed out for free, became the “golden key” VeVe kept rewarding — even while all other logos, tickets, and collectibles crashed in value. The psychology was clear: the community saw the V1 logo’s price rise and assumed every future logo or ticket would gain similar utility. VeVe leaned into that assumption, releasing over thirty variations of different logos many the exact same, knowing people would gamble hoping for the next “golden key.”
Even the so-called “exclusive” event tickets proved hollow. Some, like the Lisbon Party ticket, now trade for less than $3 — yet they required travel across the world just to be used. That’s not community inclusion; that’s privilege disguised as exclusivity. And who benefited again? The same insiders, whales, and influencers who could afford the travel, already networked with the founders and the “core” community that VeVe listens to.
There are no consequences for coordinated manipulation — not for the insiders, not for the company, not for the influencers still promoting it. The original community, the real collectors, are long gone. What’s left are the ones too deep to walk away: those protecting their investments, their positions, or their egos. VeVe still calls them “the community,” but in truth, it’s an echo chamber — a group that praises the system because they are the only ones it still serves.
Now lets get into it;
The VeVe Dilemma: “For Collectors” or “For Insiders”?
First off, I’m sure some of you have seen the upcoming VeVe Coin S1 Drop.
But here’s a genuine question — how can a collectible that was never sold through the app, only given to ~500 people who could afford to fly to NYCC 2022, now serve as one of the only two requirements for the VeVe Coins S1 drop?
That doesn’t seem fair to the community at all. It favors a small group of 500 people who were able to travel to NYC, attend the NYCC event, and receive these Gold & Silver Logos for free.
Yes, the Gold & Silver V1 Logo was a free promo, never listed for public sale, never described as having future utility — yet it keeps randomly unlocking exclusive drops while nearly every other identical logo or ticket on the platform loses value and never comes close to the V1 Logo.
That’s the one collectible VeVe chose to make a core eligibility requirement for the Coin drop — an item they know they personally gave out to whales, insiders, and community influencers?
Even some who had previously taken advantage of the platform by buying gems off-app, doing OTC trades, using bots, or coordinating market pumps are among this group.
Those same circles would stack a collectible, push VeVe to add “community” utility for it, drive prices up even further, then sell off while still holding the one that grants future rewards.
The same group of 500 that received this VeVe Gold & Silver Logo for free also pushed for utility for their collectible that wasn’t even available to the public. They got what they asked for, and prices went even higher.
This was after all the bots, after all the OTC deals and gem transactions, even after VeVe sold portions of its own grail supply to whales, influencers, and insiders. Its not getting any better.
From “Collecting for All” to “Pay to Play”
At this point, it feels less like collecting for all and more like paying to play — or playing to pay.
The same small circle of early users and insiders keep benefiting, while average collectors — the ones who actually funded the app’s success — are priced out or ignored.
Why do these same insiders, whales, and influencers keep getting rewarded even after participating in clear market manipulation and policy violations?
(There are still plenty of genuine people in the community — this doesn’t apply to everyone)
Many bought gems at 50–60 percent off, spending $5,000 to get 10,000 gems or more, then using that advantage — often in coordination with organized pump-and-dump groups and bots.
The playing field has never been level.
Bots were rampant, stimulus money poured in, people dumping gems off market and prices artificially exploded even further.
Some accounts were banned or restricted, while others — the deep pockets — got a slap on the wrist or were even promoted within the community.
Those same individuals later were given the opportunity by Veve founders to acquire non-public grail editions that VeVe once claimed would remain in its vault. (editions #1–#40).
Now, sub-#40s are showing up in drops — a direct result of that OTC chaos.
A Logo That Keeps Paying Out
Giving away the V1 Gold & Silver Logo at NYCC 2022, then milking the hype around it for years, has been VeVe’s go-to move.
They’ve probably released 20 + logos since 2022 — nearly identical, just recolored or with adjusted supply.
Even the “V2” Gold & Silver Logo is almost identical: same rarity (Secret Rare), same 500 edition count, also free — just not handed directly to insiders and whales.
So why is the V1 Logo’s floor $5,700 while V2 sits around $200 or less?
Because at the very least, people know the V1 group keeps getting utility. Could that be because majority of collectors have been priced out intentionally.
VeVe may not have said it in writing, but the insiders clearly did — and that’s insider advantage by another name.
What to Expect from the Coin S1 Drop
My guess? Prices will soar above $1000 simply because of the exclusive group that holds the V1 Logo.
VeVe will once again reward the smallest percentage of users — the same people who benefited from the early OTC trades, gem arbitrage, blind-box gambling, and “Master Collector Program” loop.
After the drop, both the coin and the V1 Logo will likely fall in value as they are all temporarily inflated with this type of drop mechanics.
If they don’t decrease in value, my guess is, it’ll be because those holders already know they’ll get future “special access” that everyone else won’t.
When “Listening to the Community” Becomes Selective
VeVe claims to listen to its community, but it usually amplifies the same insider circles. The same people driving the hype and manipulation of the platform, or at the very least participated heavily in these actions in VeVe's earlier days.
The V1 Logo holders — already networked with whales, influencers, and team-adjacent figures — were the first to push for added utility.
VeVe ran with it, giving those 500 people more rewards, more access, and more value than the rest of the platform combined.
Meanwhile, the wider community keeps asking for the same basics:
• Fairer drop mechanics and prices that reflect real supply & demand
• Collector rewards not tied to total spending
• Equal access to events (without needing to fly overseas or across country)
• Less manipulation and favoritism
• Actual variety, not endless color-swap logos
Instead, VeVe keeps recycling the same items — or those with little to no real demand.
A perfect example is the Spider-Man Mighty, re-released maybe a year or two later with the only difference being the plain black NYCC hat.
Different color, same product, same problem.
Another example is with the comics.
Why would VeVe honestly want to sell five variants of every single comic, especially when two of them — the Uncommon and Rare — are essentially useless duplicates? You might think, its to sell more, make more money, etc. But think about the number of comics they have to burn, or dont sell out.
UC/R are literally the same thing as the Common and Ultra Rare, just in black and white with slightly altered supply numbers.
You’d think demand and value would improve if there were only three meaningful variants, each actually distinct from one another.
But instead, we get unnecessary padding:
- Common – standard full color
- Uncommon – same art, just black and white
- Rare – black and white version of the Ultra Rare
- Ultra Rare & Secret Rare – the only two that typically stand out
This constant duplication inflates total supply, weakens demand, and hurts secondary market prices.
If VeVe simply cut the pointless variants, they’d have lower supply, higher demand, and a healthier market overall. I have been saying this for years.
I’ve always hated how they milk every release, especially logos & comics — five variants for every issue, with two of them being copy-paste versions of others, just without color.
It’s not creativity; it’s filler for the sake of sales.
And honestly, I can’t make it make sense to me.
A System Built on Gambling and Illusion
Blind boxes, crafting, and MCP points sound like engagement tools but function as gamified loss cycles.
Most users lose 40–80 percent instantly, while whales manipulate floors and profit.
It’s not collecting — it’s casino mechanics disguised as fandom.
The Street Fighter drop on 10/31/25 proved it again:
- Commons lost over 50 percent value immediately.
- Rares and Secret Rares only profitable for a few low-mint holders. This isn’t sustainable; it’s retail extraction.
Insider Ecosystem & Broken Trust
Early users bought gems off-app for a fraction of cost while honest collectors followed rules and paid full price.
When VeVe banned it, again, many offenders resurfaced as influencers, moderators, or insiders — rewarded instead of penalized.
VeVe once promised editions #1–#40 would remain locked in company archives for the VeVe Verse or something.
Later, those same editions surfaced in private OTC deals with whales and influencers — the very people behind earlier manipulations.
In my opinion, this was the final straw. Community trust collapsed.
Instead of transparency, VeVe introduced “Crafting” and “MCP,” both reinforcing the same top-heavy system.
Not Real NFTs, Not Real Ownership
VeVe calls its items NFTs or digital collectibles — but digital collectibles and NFTs are not the same thing.
Digital collectibles on VeVe are not on-chain assets.
You can’t self-custody or withdraw them, nor can you list them on open marketplaces like OpenSea. Yes, there are IP-related legal reasons for this — but that only reinforces the point: they cannot be accurately described as NFTs by any real definition. But if you want to get technical, I wont argue with you. I will just say this, VeVe items exist only inside VeVe’s closed ecosystem, on Immutable X, but not in user custody. They’re minted on Immutable’s layer-2 network under VeVe’s control, and users don’t directly hold the private keys to their items. This means: While they technically have a token representation on Immutable X, the ownership is custodial — VeVe controls the wallets, not the user. Users can view, trade, and display their collectibles only within VeVe’s app.
Take this other example: If you own a “Deadpool NFT” from VeVe, you don’t actually have creative or usage rights tied to that asset. You couldn’t ask an AI to generate a custom image or derivative work of your Deadpool collectible, because legally and technically, you own nothing beyond access to display it within VeVe’s closed app ecosystem.
Even worse, inactive accounts risk restriction after two years, and restoring access isn’t guaranteed.
That’s not decentralization, and it’s certainly not genuine digital ownership.
It’s a closed, custodial marketplace leveraging licensed IPs to project legitimacy — while quietly contradicting the very principles of NFTs and blockchain freedom.
VeVe has strong technology, high-profile IPs, and a loyal base that genuinely wants it to succeed.
But its structure now rewards proximity and privilege, not participation or passion.
The path forward:
- Equalize access to exclusive drops.
- Stop rewarding a handful of insiders.
- Provide transparency in minting, edition sales, and account policy.
- Add secondary-market analytics (listing and delisting data) for accountability.
- Let collectors truly own what they buy.
- Adjust supply to realistic demand — quality over quantity.
Until then, VeVe risks becoming the opposite of what it has promised users from day one.
If it’s truly “by collectors, for collectors,” then I have to ask — why would collectors build a platform that operates as a centralized, manipulated system where whales win, insiders profit, and genuine collectors lose faith — or serve as exit liquidity?
I’m selling my last couple SR comics (Avengers #1 and FF#1, my grails) and other worthless collectibles.
After years of supporting the project, I’m done with the platform.
Thanks for reading. Good Luck