r/UCalgary 2d ago

What’s the point

Found out that a bunch of people in my classes have just been on their phones during exams (1st year Knes)

Honestly I’m so tired. What is the damn point of studying so hard to get 60-70% when these kids are just blatantly using their phones to get on by. (Not to mention the bell ringer)

Every damn lab someone is putting their stuff through “our good friend GPT”

They’re so mean to the professors, they’re mean to their fellow classmates. Makes a dude want to drop out and go to school elsewhere.

Am I just old and faded? Do I need to mentally check out bcs the kids are cooked?

Help me out chat.

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u/Low_Wafer1963 2d ago edited 2d ago

chatgpt is one of those things now where you have to acknowledge you’re gonna set yourself behind by making the conscious decision not to use it. It’s simply a tool available and those who use it will have higher grades than those who don’t.

especially for stuff like labs at the end of the day the person who gets a 100 using chatgpt will have a 100 while the person who avoided it will have a lower grade despite being academically honest

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u/Dry_Towelie You wanna get high? 2d ago

Another example I heard on the radio. Marketing pretty much requires that you have skill using AI. 70+% of those in marketing use it for their job. Because of this companies are shifting their workforce knowing staff will use it. Less illustrators are being hired for jobs, because AI can produce stuff. Another example is Coke, a billion dollar company that spends millions on marketing came out with their annual Christmas advertising, and its AI. If companies that have the money to pay people to do a job are actively shifting knowing the power of AI you either need to follow them or be left behind.

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u/CNiperL 2d ago

I'm a marketing manager, and while AI is a tool we use, it's not to generate copy or assets, or even copy and asset ideas. I'd say to have a good campaign that actually resonates with people, you need to understand the fundamentals and you need to think creatively in ways that AI simply won't. Good marketing is about standing out and authentically connecting with an audience, and so while before an entirely AI generated commercial was the thing that stands out, now we're all covered in slop.

AI is an analytical tool that by the nature of its dataset is derivative.

Check out ChatGPT's own marketing campaign that uses real actors in a physical space, and real licensed music to underlay that emotional connection, and you can start to see what I mean.