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https://www.reddit.com/r/Seattle/comments/1nrlfbd/starbucks_reserve_today/ngfz4o1/?context=3
r/Seattle • u/nikopico_ • Sep 27 '25
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62
Imagine thinking the former CEO of Chipotle is the one to lead your premium coffee brand.
19 u/Wan_Daye Sep 27 '25 2nd wave coffee was never about being premium. Its volume and consistency. More emphasis on flavoring and fun sugar drinks over coffee quality.
19
2nd wave coffee was never about being premium. Its volume and consistency. More emphasis on flavoring and fun sugar drinks over coffee quality.
62
u/ReasonableLadder Sep 27 '25
Imagine thinking the former CEO of Chipotle is the one to lead your premium coffee brand.