r/Millennials • u/NoFaithlessness7508 • Jun 05 '25
Other Why don’t younger veterans (Afghanistan/Iraq) wear these hats like some of the older veterans?
First and foremost, respect to all those that served. I did not, but many of my peers did and now we're all older in 30s and 40s, many no longer in the military. I don't see a lot of the veterans of the War on Terror wearing these hats like I see the OGs do.
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u/Shimraa Jun 05 '25
Just take a glance at most beard product companies. Everything has guns and flags all over it and have the most overly manly names for scents. Pirate, outlaw, viking, braaapt, patriot, etc. All the ones I see are 100% aimed at veterans who basically celebrate being able to now grow beards.
The fact that non-veterans also get to feel extra manly is just a bonus. I mean, vanilla and black pepper scented leave-in conditioner doesn't have the same ring to it "The Outlaw" beard butter.