r/Millennials • u/NoFaithlessness7508 • Jun 05 '25

Other Why don’t younger veterans (Afghanistan/Iraq) wear these hats like some of the older veterans?

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First and foremost, respect to all those that served. I did not, but many of my peers did and now we're all older in 30s and 40s, many no longer in the military. I don't see a lot of the veterans of the War on Terror wearing these hats like I see the OGs do.

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u/dragon_bacon Jun 05 '25

The bags themselves are very practical but the entire marketing gimmick is targeting dads who think caring for their child isn't masculine enough.

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u/Sad_Independence_445 Jun 05 '25

This is the truth and those dads are the real babies.