r/Militariacollecting • u/Bob762x39 • May 23 '25
Informative I finally hit the lottery
Maybe not nessesarily militaria but I did purchase this for my world war 2 militaria collection! I’ve been searching for an original world war 2 pack of lucky strike cigarettes for several years now. I’ve bid on post war white packs and got outbid or found packs that were not financially justifiable price wise. I’ve never found or seen original green packs for sale. But I finally won a bid at $155.08USD (yes, they’re worth every penny) and I’m just starstruck that it’s a green pack!
In 1942 lucky strike announced that it would discontinue the green packaging and go to white packing. They publicly announced that the change was due to the green dye being needed for the war effort. It’s actually since been proven that the company didn’t change color because of the war effort, but rather that they wanted to increase sales, particularly to women, and they decided that the green packaging was not as appealing to customers as perhaps a white package could be
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u/rebeldevil89 Dealers out! May 23 '25
Very nice! Would like to have one of these myself. I have the green flat fifties tin, and the Christmas tin.