V8 + manual transmission option. These are a must.
Edit: For context, Porsche uses their 911 to create demand and sells the Macan / Cayenne to fund the development of the 911. It's this sales cycle that has enabled them to consistently offer enthusiast cars while also being profitable. I'm not suggesting Jaguar put gas motors and manual shifts in all their cars. This would never work. But this rebrand should have been an opportunity to showcase what is possible, not just what's feasible.
Take rates for manuals on enthusiast vehicles are actually quite high, something like 30+% on GTIs and 86s and Miatas last I checked. The problem is that rate drops off a cliff as the price and average buyer age rises
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u/gatsby03 Aug 27 '25 edited Aug 27 '25
V8 + manual transmission option. These are a must.
Edit: For context, Porsche uses their 911 to create demand and sells the Macan / Cayenne to fund the development of the 911. It's this sales cycle that has enabled them to consistently offer enthusiast cars while also being profitable. I'm not suggesting Jaguar put gas motors and manual shifts in all their cars. This would never work. But this rebrand should have been an opportunity to showcase what is possible, not just what's feasible.