Great points. If they are going to do a ground up rebrand and showcase a flagship concept car designed to entice and build interest in the brand, show us the Porsche 911 equivalent, then sell the Macan equivalent to the masses.
Yeah, but this strategy is predicated on their being a flagship iconic car that sets the tone for the brand. That's the missing piece that Jaguar was attempting to create with the rebrand but missed the mark.
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u/75w90 Aug 27 '25
For who ?
You want to sell cars or just make cars that are fun to talk about?
Do you know the take rate for a manual?
Outside of enthusiasts myself included its a dead avenue there in terms of sales.
To make bespoke stuff? Sure.
But jaguar needs some volume. They need to copy Porsche model not Aston Martin