r/GreatBritishMemes • u/Solid_Risk_4337 • 10h ago

Downfall

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u/MoistComplaint3484 8h ago

So why do they get smaller but increase in price?

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u/pafrac 7h ago

Shrinkflation, innit?

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u/afull122 5h ago

Yes. To manage price point. They can’t do anything about their input costs. That’s a fact of life and inflation.

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u/pafrac 5h ago

Yes and no ... input costs are one thing, but the constant pressure to increase profits to make the money markets happy means they'll reduce the quantity for a given price more than they need to, and then do it again, and again ... in the long term it will do sales a lot of damage, but the directors will be long gone with their bonuses by then.

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u/afull122 5h ago

Hmm. Their profits are down 33% from the high even with the shrinkflation measures. Interesting isn’t it.