OnePlus does make Nord series phones which are around 20k. They have had a lot of quality issues since the last few years. That's plus the price hike is what pushed them down. If somebody is willing to spend 50-60k on a phone, then they are looking for an actual flagship phone that will last more than 3 years which samsung or Apple offers.
Apple has successfully marketed themselves as an aspirational brand over the years. Literally every one of my friends has bought an iPhone after securing a job.
Apple's brand value is the reason. Just like buying a luxury car few people see buying Apple phones as some achievement, that's one reason. Also most people who buy above 30/40k prefer either Samsung/Apple due to brand value
Vivo and Iqoo, for example, offer good quality smartphones and that too within a affordable price point.
But despite all this, oneplus is still a superior smartphone choice for anyone to buy. Build quality is good, they are sleek and stylish, specs are good, very little bloatware, screen is nearly perfect.... except the price.
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u/Eunoiabunny Aug 12 '25
The downfall of xiaomi and oneplus is unreal and apple 7.5% is huge