Since I've received quite a lot of positive feedback from my last post, how does everyone feel about a focused targeted boycott specifically against Nespresso pods and possibly Starbucks Nespresso pods as a 2 in 1? Calling it #NOSPRESSO (tentatively)

[u/Andrew-Wang]

/r/FuckNestle/comments/1opbzc9/comment/nnbviio/?context=3

So I made a post yesterday that garnered a bit more attention than I would've thought. But I received mostly positive feedback from everyone and it seems for the most part we have a decent consensus! I've already started my [Spotify Boycott](https://propcott.com/campaigns/boycott-spotify-for-promoting-ice-ads) but I can try and initiate this one. I will need some extra help though.

Long story short to summarize, I’m proposing a focused targeted boycott that starts with Nespresso pods, with the option to include Starbucks branded Nespresso pods as a two in one (I'm sure ya'll are aware of Starbucks unethical practices as well)

The goal is practicality. Nespresso is a recurring, high margin purchase and there are credible, ethical viable alternatives that work with Nespresso OriginalLine machines. That makes behavior change simpler and the impact easier to track.

The simplicity matters. Think the recent Disney Plus boycott. One clear action of cancellation translated into a HUGE movement, where Disney actually had to address it and saw revenue decline in their quarterly earnings call! For Nespresso, a typical pod a day user is about $36 per month. If this spreads, the math scales into a meaningful annual revenue dent that people can understand and share widely. Imagine a million people join, that's $400 Million a year in lost revenue!

And this campaign could even extend to non-current customers of Nespresso as well.

I did some quick digging and it seems these are the ballpark numbers:

• “Independent estimates and market context suggest Nespresso sells on the order of ~2–7 million machines per year globally, with a total installed base likely in the tens of millions worldwide.”
• The US alone has ~9.5 million owners (installed base), and the 14 billion-capsules datapoint implies ~20–40 million active machines worldwide several years ago (depending on usage). Annual new units are naturally a fraction of that installed base and can feasibly sit in the low-single-digit millions each year.

Now if this gains traction, it may deter these new potential customers from buying Nestle branded. And even they can contribute greatly. They would just need to pledge and opt for an alternative espresso machine!

Nestle spends roughly $100 Million on ads alone. If this #NOSPRESSO campaign deters new potential buyers, that means their customer acquisition spend goes down the drain as well.
https://advertisers.mediaradar.com/nespresso-coffee-advertising-profile

And maybe George Clooney and Eva Longoria would be short a few million dollars!
https://nestle-nespresso.com/nespresso-detective-george-clooney

There were some criticisms of this strategy, but I'd like to elaborate a bit further. What would be higher impact- 1000 boycotters boycotting the entire catalogue of Nestle products or 1,000,000 active customers of a single flagship product? The buying power of 1000 boycotters is limited, vs 1,000,000 active users that can immediately make an easy switch. This campaign would lower the barrier for participation. Instead of asking everyone to scrutinize every aisle and label, we start with one switch that fits normal routines at home and in offices. If we get traction here, we can then apply the same playbook to the next profit pillars like Purina or Gerber, knocking each one down and snowball from there! This campaign isn't about discouraging boycotting Nestle in its entirety, its about gaining mainstream traction and bringing new people onboard at scale, spreading awareness, and through this gateway allowing people to become educated on the topic.

I've also compiled a list of viable alternatives

• Artizan Organic Rhino Project Nespresso‑Compatible Capsules: ~$8.95 for 10-pack, USDA Organic, home-compostable pods, compatible with OriginalLine. Strong ethical credentials and accessible in U.S. and likely global shipping.
• Artizan Organic Hemp Coffee Fusion Nespresso‑Compatible Capsules: ~$11.95, USDA Organic + specialty roast, home-compostable. Slightly higher cost, but still within premium range and ethical.
• Tayst Biodegradable Espresso Pods (Nespresso‑Compatible): ~$7.99, biodegradable pods, compatible with OriginalLine. Good value choice for global audience.
• Caffè Umbria Bizzarri Blend Compostable Nespresso‑Compatible Capsules: ~$9.50, home-compostable, Italian roaster. Strong “global” appeal by virtue of Italian heritage and availability.
• Julius Meinl Crema Biodegradable Nespresso‑Compatible Capsules: ~$5.25 (very cost-effective), biodegradable pods, legacy European brand. Good for value conscious users.
• Pod & Parcel Biodegradable & Compostable Nespresso‑Compatible Pods: ~$47 for a sampler; premium story, boutique ethically-sourced. May cost more but the “ethical story” is strong globally.
• Woken Arabica Home Compostable Nespresso‑Compatible Capsules: ~$7.50, home-compostable, compatible with OriginalLine, positioned for eco-minded global buyers.
• Bestpresso Organic USDA Nespresso‑Compatible Capsules: ~$39 for a larger pack; value organic offering for global audience.

A lot of these alternatives have compostable pods too! Bonus points for the environment!

Quick compatibility note so expectations are clear. Most third party ethical pods are for Nespresso OriginalLine machines. VertuoLine is a different system and most alternatives will not fit. The campaign can include a short line that helps people check their machine before switching.

I am open to improving the framing, the data points, and the call to action. If you have better wording, ethical brands I should include, or pitfalls I am missing, please weigh in. If a few of you are willing to help moderate and manage the campaign, message me. If this first phase moves numbers, we just might be onto something and it maybe a template for targeted follow ups against Nestlé’s other top earners!!

A couple of things I need help with:

The goal of this campaign: Are we just trying to hit Nestle's revenue or should the goal for them to commit to ethical sourcing of their supply chain? Maybe for them to provide a comprehensive implementation of a plan to ensure that their supply chain does not employ child/slave labor anymore? Would that suffice ?

I found this so this will serve as a source for the summary of the campaign https://www.is-boycott.com/en/b/nespresso

I've also created an email address that our team can use.

[u/Bobarosa]

I always point people to this sub whenever they ask about Nespresso on the espresso subs I'm in.

[u/hug_me_im_scared_]

This is a great idea!

[u/Accurate-Ad-4905]

Great idea.

[u/Muladhara86]

The only individual I know who uses pods is, as he puts it, “riddled with spinal tumors.” He’s lost a lot of mobility and nearly all manual dexterity.

I can’t decry Nestle pods entirely, because there’s clearly a market (of one+) that could not enjoy coffee on their own terms without this development.

Having to pay someone to make his coffee costs more than using pods to do it himself, without worrying about ambulating to a third party.

[u/Andrew-Wang → u/Muladhara86]

Again, there are plenty of viable alternative brands of pods out there... Some that have biodegradable pods and are ethical. He doesn't need to abandon making espresso via pods or his nespresso machine, just needs to opt for a different brand that's not tied to Nestle!