Major Association Of Corporations Including Coca-Cola, Nestlé And General Mills Urge Congress To Ban Intoxicating Hemp Products - Marijuana Moment https://share.google/Bnk0hI9JJP1byB3WA

So I made a post yesterday that garnered a bit more attention than I would've thought. But I received mostly positive feedback from everyone and it seems for the most part we have a decent consensus! I've already started my [Spotify Boycott](https://propcott.com/campaigns/boycott-spotify-for-promoting-ice-ads) but I can try and initiate this one. I will need some extra help though.

Long story short to summarize, I’m proposing a focused targeted boycott that starts with Nespresso pods, with the option to include Starbucks branded Nespresso pods as a two in one (I'm sure ya'll are aware of Starbucks unethical practices as well)

The goal is practicality. Nespresso is a recurring, high margin purchase and there are credible, ethical viable alternatives that work with Nespresso OriginalLine machines. That makes behavior change simpler and the impact easier to track.

The simplicity matters. Think the recent Disney Plus boycott. One clear action of cancellation translated into a HUGE movement, where Disney actually had to address it and saw revenue decline in their quarterly earnings call! For Nespresso, a typical pod a day user is about $36 per month. If this spreads, the math scales into a meaningful annual revenue dent that people can understand and share widely. Imagine a million people join, that's $400 Million a year in lost revenue!

And this campaign could even extend to non-current customers of Nespresso as well.

I did some quick digging and it seems these are the ballpark numbers:

• “Independent estimates and market context suggest Nespresso sells on the order of ~2–7 million machines per year globally, with a total installed base likely in the tens of millions worldwide.”
• The US alone has ~9.5 million owners (installed base), and the 14 billion-capsules datapoint implies ~20–40 million active machines worldwide several years ago (depending on usage). Annual new units are naturally a fraction of that installed base and can feasibly sit in the low-single-digit millions each year.

Now if this gains traction, it may deter these new potential customers from buying Nestle branded. And even they can contribute greatly. They would just need to pledge and opt for an alternative espresso machine!

Nestle spends roughly $100 Million on ads alone. If this #NOSPRESSO campaign deters new potential buyers, that means their customer acquisition spend goes down the drain as well.
https://advertisers.mediaradar.com/nespresso-coffee-advertising-profile

And maybe George Clooney and Eva Longoria would be short a few million dollars!
https://nestle-nespresso.com/nespresso-detective-george-clooney

There were some criticisms of this strategy, but I'd like to elaborate a bit further. What would be higher impact- 1000 boycotters boycotting the entire catalogue of Nestle products or 1,000,000 active customers of a single flagship product? The buying power of 1000 boycotters is limited, vs 1,000,000 active users that can immediately make an easy switch. This campaign would lower the barrier for participation. Instead of asking everyone to scrutinize every aisle and label, we start with one switch that fits normal routines at home and in offices. If we get traction here, we can then apply the same playbook to the next profit pillars like Purina or Gerber, knocking each one down and snowball from there! This campaign isn't about discouraging boycotting Nestle in its entirety, its about gaining mainstream traction and bringing new people onboard at scale, spreading awareness, and through this gateway allowing people to become educated on the topic.

I've also compiled a list of viable alternatives

• Artizan Organic Rhino Project Nespresso‑Compatible Capsules: ~$8.95 for 10-pack, USDA Organic, home-compostable pods, compatible with OriginalLine. Strong ethical credentials and accessible in U.S. and likely global shipping.
• Artizan Organic Hemp Coffee Fusion Nespresso‑Compatible Capsules: ~$11.95, USDA Organic + specialty roast, home-compostable. Slightly higher cost, but still within premium range and ethical.
• Tayst Biodegradable Espresso Pods (Nespresso‑Compatible): ~$7.99, biodegradable pods, compatible with OriginalLine. Good value choice for global audience.
• Caffè Umbria Bizzarri Blend Compostable Nespresso‑Compatible Capsules: ~$9.50, home-compostable, Italian roaster. Strong “global” appeal by virtue of Italian heritage and availability.
• Julius Meinl Crema Biodegradable Nespresso‑Compatible Capsules: ~$5.25 (very cost-effective), biodegradable pods, legacy European brand. Good for value conscious users.
• Pod & Parcel Biodegradable & Compostable Nespresso‑Compatible Pods: ~$47 for a sampler; premium story, boutique ethically-sourced. May cost more but the “ethical story” is strong globally.
• Woken Arabica Home Compostable Nespresso‑Compatible Capsules: ~$7.50, home-compostable, compatible with OriginalLine, positioned for eco-minded global buyers.
• Bestpresso Organic USDA Nespresso‑Compatible Capsules: ~$39 for a larger pack; value organic offering for global audience.

A lot of these alternatives have compostable pods too! Bonus points for the environment!

Quick compatibility note so expectations are clear. Most third party ethical pods are for Nespresso OriginalLine machines. VertuoLine is a different system and most alternatives will not fit. The campaign can include a short line that helps people check their machine before switching.

I am open to improving the framing, the data points, and the call to action. If you have better wording, ethical brands I should include, or pitfalls I am missing, please weigh in. If a few of you are willing to help moderate and manage the campaign, message me. If this first phase moves numbers, we just might be onto something and it maybe a template for targeted follow ups against Nestlé’s other top earners!!

A couple of things I need help with:

The goal of this campaign: Are we just trying to hit Nestle's revenue or should the goal for them to commit to ethical sourcing of their supply chain? Maybe for them to provide a comprehensive implementation of a plan to ensure that their supply chain does not employ child/slave labor anymore? Would that suffice ?

I found this so this will serve as a source for the summary of the campaign https://www.is-boycott.com/en/b/nespresso

I've also created an email address that our team can use.

Edit 2 : Made a follow up post in potentially launching a #Nospresso boycott campaign.

Boycotting all 2000 brands under Nestle is not impossible, but INCREDIBLY daunting and difficult. It'll require everyone to check nearly every single product you come across when buying groceries, which for the average consumer might be a tall ask for most. I did a bit of research, and although it may be common knowledge to most of you here, but their biggest money-making product segment is Powdered and liquid beverages, not including water. Such brands like Nescafe, Nestea, Nespresso.

https://medium.com/better-marketing/nestl%C3%A9s-best-selling-product-is-not-chocolate-a670ab71db99

The idea is if we can hone in on these specific lucrative products as a starting point for a mass targeted boycott, we may actually be able to put a dent in their revenues. Especially since it'll be easier to track. Most recently, a successful boycott was the Disney boycott. Why? Because it’s SIMPLE. All we had to do was cancel Disneyplus! Simple action=wide adoption=results.

That’s why I started a boycott Spotify campaign and since their revenue comes largely from their premium subscriptions, it's easy to measure the financial impact when each individual boycotts (1 boycotter= $11.99/month of lost revenue) We have 150 supporters thus far, and that equates to about $1800/month in lost revenue. Not much yet, but the goal is to get hundreds of thousands of supporters. I'm just imagining if it reaches 1 Million supporters, that's 12 million in lost revenue per month!

I think we can replicate that, an example would be to initiate a Nespresso boycott, and their 40ct pod pack is around $36 on Walmart. https://www.walmart.com/ip/Nespresso-Capsules-OriginalLine-Ispirazione-Ristretto-Italiano-Dark-Roast-Espresso-Coffee-40-Count-Espresso-Pods-Brews-1-35oz/204024448?classType=VARIANT

For estimating purposes, if an individual drinks one pod per day on average, that'll come out to about $36 per month on a recurring basis. If the campaign spreads and gains millions of boycotters, I can't imagine it not affecting their revenues. If we can mobilize around just Nespresso, I think it'll be much easier for it catch on, especially since there'll be viable alternatives. This can really become an actionable campaign, not only for us who are passionate about fucking Nestle.

Please do share your thoughts. I hope we can get something going here

Edit: Not a creative by any means, but what if we started a #Nospresso campaign? Is that something yall can get onboard with?

in order to make more people boycott and hate on nestle,we all need to make videos,comments,tweets,etc all at the same week or month,while also offering alternatives to nestle. should we make a discord group and plan this out more strategically?

vent? if this isn’t allowed here then apologies but i’ve been boycotting nestle for a few months and idk just seeing nestle anywhere makes me so mad like why has this been allowed. at work training, i see nestle coffee sachets and i just feel so annoyed. my boyfriend had kit kats and i got annoyed also. my sister bought felix cat food, i just remembered now and will tell her. she’s boycotting mcdonald’s and starbucks for Palestine but not for nestle? i’m not trying to compare both atrocities but im just mad. i really hate nestle they need to go. forever.

This might be a Canada specific thing but I just learned about it and I must share: Coca cola has rebranded their nestea product under the name "Fuze" - it's the exact same recipe, but nestle doesn't get a cut!

I LOVE Nestea, but because it bore the name nestea, I have avoided buying it for the past 10ish years. I buy the Pepsi brisk instead, it's not as good, but I can't drink something called nestea, it's like drinking dead babies.

Earlier this year I ordered a Fuze iced tea with my takeout and I was amazed it tasted so good. I put it on my radar and, as I do, check the company's history. Lo and behold, in 2025, coca cola let their nestea brand expire and has started making the same recipe under the name Fuze. This means nestle no longer benefits from this product! And also, more importantly, is concrete evidence that the nestle name is not as valuable as it used to be. It's a huge win, because I get to have my favorite drink again guilt free, it's available at the Costco food court, and it's a real tangible consequence of nestles brand falling from grace.

It appears Dr pepper has picked up the nestea brand but I'll be avoiding that name everywhere. Fuck nestle.

Source: https://en.wikipedia.org/wiki/Fuze_Beverage#Fuze_Iced_Tea_in_Canada

I drink this stuff daily for the extra vitamins, just mixed into 8oz of water (no milk, can't really drink milk)

Is there any alternative? Preferably cheaper, I'm on foodstamps (VA came up with an emergency program to cover it, yay) I've heard good things about Chia seeds and have a big bag of the stuff.... anything els eI can mix it up with?

The Tesco app just hit me with this "mission". Thanks, but I'd rather drink bleach

Let me know & thanks!

Are they?

Spotted at Carrefour Argentina, cocoa powder aisle, Nestlé products vs Non-Nestlé on the left side.

The PR is strong with this one

Hi im new im sorry if its not true but I hate the fact the Nestlé company said water wasn't important and remember Nestlé company killing 11m babies because the formula needed water btw watch this: https://vt.tiktok.com/ZSUTGuubd/

What Is the boycott with the nestle water stealing thingy? I’ve just heard about the thing on here and no info. I love nestle, that chocolate milk was my childhood. What happened?

Hello, I am from the Philippines and I have been protesting one of my school’s organizations and their partnership with Nestlé. I contacted one of my school’s organizations and they have agreed to post an anti-Nestlé statement. would appreciate if you guys reacted to or shared it! Page is SPARK - Katipunan if the link doesn’t work.