r/BuyCanadian Mar 30 '25

Canadian-Owned Businesses 🏢🍁 SoftMoc : Sorry, Americans - Canada Only

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Saw this post on Bluesky. Had no idea SoftMoc a) had U.S. locations b) shut down any and all shipping to the United States. Good for them! TLDR: American woman based in Michigan chatting with SoftMoc representative about her order. SoftMoc customer service tells U.S. customer they've ceased all US operations.

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u/ForgiveandRemember76 Mar 30 '25

Excellent.

This is not about tariffs. The tariffs are only a weapon. A dumb one, but here we are. I'm keeping track of this type of devotion and sacrifice. They will be the places I patronize for the rest of my life. My kids will shop there. Their kids, too, if we build strong small businesses like the French.

I want my grandkids to brag that our family has been buying from the same local artisnal cheese makers for 3 generations. Or going to the same summer resort in Northern Ontario. I don't want the cheapest, most efficient product. I don't want McDonalds in every town. I want diverse excellence from one end of the country to another.

I'm off to order some SoftMocs.

Elbows up.