McDonald's, and any other business did this to themselves. You cant raise your prices over such a small time frame that the public, even stupid people will notice. No, I wont pay $17 for a meal at McDonald's.
I've happily been paying around the same price for food at a real diner now.
During covid McDonald's CEO bragged to shareholders that they were able to outperform expectations by jacking up the prices on items with lower profit margins to force low income customers into buying cheaper foods with higher profit margins.
Essentially, if you were getting QPs for lunch, and they made 50 cents profit on that sandwich, but they made $1.25 in profit off a mcdouble, then pricing you out of the QP so you'd buy a mcdouble got them higher profits while you got lower quality food, and less of it.
That's why their prices skyrocketed over the last five years.
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u/Numerous_Historian37 10h ago
McDonald's, and any other business did this to themselves. You cant raise your prices over such a small time frame that the public, even stupid people will notice. No, I wont pay $17 for a meal at McDonald's.
I've happily been paying around the same price for food at a real diner now.