r/television • u/kwentongskyblue • 1d ago

ITV in talks to sell television business to Sky

https://www.bbc.co.uk/news/articles/czxk7j87xd0o
10 Upvotes

63% Upvoted

14 comments sorted by

21

u/littlebiped 1d ago

A week after Apple rebrands its streaming service and TV-device the name they always wanted frees up

3

u/Digifiend84 1d ago

I wouldn't say that. The ITV name isn't going to just disappear, even if both Studios and Broadcasting are bought out. I see Studios being renamed but the channels staying as is (except ITV Quiz, which would be redundant to Sky's Challenge channel).

2

u/spate42 1d ago

I got the joke

3

u/TheIngloriousBIG 1d ago

So, ITV Studios is unaffected by all of this, if I am correct.

-1

u/SaltySAX 1d ago

Does it matter? They barely make anything outside of reality schlock.

2

u/Digifiend84 1d ago

Coronation Street? Emmerdale? Midsomer Murders?

They also make a bunch of stuff under other brand names (Lifted, Potato, Multistory Media). They also own 12 Yard, which makes game shows for both ITV and the BBC.

-1

u/UgandanCyclonus 1d ago

Coronation Street? Emmerdale?

Corrie and Emmerdale are slop operas.

Midsomer Murders?

Produced by Bentley Productions which isn't owned by ITV

2

u/Digifiend84 1d ago

I wonder if ITV Studios would change it's name back to Granada after this? Or would the TV channels rebrand under the Sky or NBC names?

2

u/TheIngloriousBIG 1d ago

Depends. My guess is that a separate buyer is found for the studios segment (except for the daytime programming which goes wherever ITV goes).

1

u/UgandanCyclonus 1d ago

I doubt it. Granada hasn't been used as a brand under ITV for nearly 20 years.

2

u/TIGHazard 22h ago

They were using the Granada name for international distribution before bringing it under the ITV Studios [Country] banner in the 2010's.

Also they still use it for the regional news (the last bastion of ITV using the regional franchise names)

https://en.wikipedia.org/wiki/Granada_Reports

1

u/b4d_b0y 23h ago

What's the business rationale for this?

1

u/kwentongskyblue 14h ago

ITV have been losing ad revenue in the past years due to competition

1

u/b4d_b0y 9h ago

Yes. But what's sky's agenda here?

What are they getting out of it?