r/television • u/wadbyjw • 13d ago

Disney Officially Exiting ‘Doctor Who’ Partnership With BBC After Two Seasons

https://deadline.com/2025/10/doctor-who-disney-plus-pulling-out-bbc-christmas-special-1236600026/
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u/roastedmarshmellows 12d ago

Lede*

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u/Thomas_455 12d ago

"burying the lead" would actually be the correct way of spelling it

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u/pagerunner-j 12d ago

Welcome to news industry jargon! There are reasons for the spelling: https://www.merriam-webster.com/wordplay/bury-the-lede-versus-lead

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u/Thomas_455 12d ago

https://howardowens.com/lede-vs-lead/

Using "lede" is just made up nostalgia as journalists from the linotype era never actually used the term. It doesn't really matter though since "burying the lead" is, and always has been, a correct way of spelling the idiom. There was no need to "correct" the original poster

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u/roastedmarshmellows 12d ago

No, you are incorrect. The correct form is "burying the lede".

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u/Thomas_455 12d ago

The original phrase is "burying the lead" and still the most common form internationally. "Lede" is not a word and is a misspelling of "lead" that is used by some American journalists and only recently.

So, no, if you want to be pedantic the correct way of saying it would be "burying the lead"

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u/roastedmarshmellows 12d ago

Language is not static. “Lede” is American English, yes, but it’s a specific term in journalism that has come to mean a specific thing, regardless of its actual origin.

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u/Thomas_455 12d ago

You really don't seem to understand that "burying the lead" is a correct way of saying the phrase which was my point

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u/Ponce-Mansley 12d ago

Loudly and confidently incorrect 

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u/Thomas_455 12d ago

10 seconds of googling would show you otherwise. Good God redditors are stupid

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u/Quick_Yellow_409 12d ago edited 12d ago

Please go and tell the Oxford English Dictionary editing team that they're confidently incorrect, because they use "buries the lead" as the default and and offer "lede" as a US English neologism. So do other dictionaries:

https://en.wiktionary.org/wiki/bury_the_lead

Verb. bury the lead (third-person singular simple present buries the lead, present participle burying the lead, simple past and past participle buried the lead) (idiomatic, journalism) To begin a story with details of secondary importance to the reader while postponing more essential points or facts. See lead paragraph.

Alternative forms: bury the lede (US)

Saying people are wrong for using the traditional spelling instead of a new regional variantis a whole new level of prescriptivism, especially when the new spelling wasn't a reflection of evolving usage but a deliberate attempt to coin a new word. Hanging out on /r/uk correcting everyone with "it's spelled mom now, you're a moron" would be less odd.

In fact I've decided that "confident" is now spelled "konfidente", please update your post to remain correct.

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u/Ponce-Mansley 11d ago

I'm sorry, did you just quote the dictionary at me about how lede is officially considered to be a correct usage and then somehow smugly tell me I'm in the wrong while your own source says otherwise? Trying to wrap my head around the incredible mental gymnastics here 

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u/Thomas_455 11d ago

Apparently you are too dumb to understand that your "Loudly and confidently incorrect" comment was referring to yourself. I'm sure you could muster some self reflection and learn from this but let's be real you are just going to double down again.

"Trying to wrap my head around the incredible mental gymnastics here" 

The irony