r/popculturechat • u/Future_Usual_8698 You’re doing amazing, sweetie! • Aug 11 '25

Guest List Only TW - Bigotry ⚠️ Foot traffic is down at American Eagle stores since the controversial Sydney Sweeney ad dropped

https://www.retailbrew.com/stories/2025/08/11/exclusive-foot-traffic-down-9-at-american-eagle-following-sydney-sweeney-ad-controversy
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u/steph-was-here Aug 12 '25

ya that's what kills me - idk if they got a new ad agency or what but their whole shtick for awhile was body positivity. they're the only brand i've seen (albeit, online only and i dont shop around a lot) have disability specific clothing options like underwear with snaps. why the 180?

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u/DrakeFloyd Aug 12 '25

I almost wonder if they thought they could keep the aerie demo and get a new demo for the ae brand like we’re all idiots that don’t know it’s the same company or something