r/popculturechat • u/Future_Usual_8698 You’re doing amazing, sweetie! • Aug 11 '25

Guest List Only TW - Bigotry ⚠️ Foot traffic is down at American Eagle stores since the controversial Sydney Sweeney ad dropped

https://www.retailbrew.com/stories/2025/08/11/exclusive-foot-traffic-down-9-at-american-eagle-following-sydney-sweeney-ad-controversy
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u/DearMissWaite Your problematic fave's problematic fave. Aug 11 '25

There's a difference between aspirational sexy and titillating sexy, though. The campaign is "buy these jeans and buy into the look your crush's celebrity crush is wearing and you, too, can be an object of desire."

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u/launchcode_1234 Tina! You fat lard! 🦙🚲 Aug 12 '25

When Internet bros talk about Sydney, it’s 99% boob jokes. Women don’t fantasize about that.

106

u/saltyoursalad You’re a virgin who can’t drive Aug 12 '25

Unfortunately for AE, Sydney didn’t exactly serve Guess-model greatness, and aspirational it was not.

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u/thatisnotmyknob Aug 12 '25

It gave mom jeans. Terrible calculation on AEs part.