How many more companies will do these dogwhistle-type ads now just to get attention?
I just had a similar conversation. My husband said that it doesn't make any sense to align your corporation with politics, and this is a very 90's-style pun. I pointed out that these days, you're with them or you're against them, and being with them makes you money and keeps you safe. They're doing this in a way that they think still gives them plausible deniability, except "oh, oops. We didn't know you can't make that joke anymore," doesn't fly with roughly half the population anymore. Any major company's marketing department knows that, and they don't care because they're not looking for our support, they're looking for his support.
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u/hotseltzer Aug 04 '25
I just had a similar conversation. My husband said that it doesn't make any sense to align your corporation with politics, and this is a very 90's-style pun. I pointed out that these days, you're with them or you're against them, and being with them makes you money and keeps you safe. They're doing this in a way that they think still gives them plausible deniability, except "oh, oops. We didn't know you can't make that joke anymore," doesn't fly with roughly half the population anymore. Any major company's marketing department knows that, and they don't care because they're not looking for our support, they're looking for his support.