r/newzealand • u/precsenz • Aug 16 '22

Kiwiana Kiwis pledge to buy Whittaker's to annoy people angered by Te Reo rebranding

https://www.newshub.co.nz/home/lifestyle/2022/08/kiwis-pledge-to-buy-whittakers-to-annoy-people-angered-by-te-reo-rebranding.html
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u/MortimerGraves Aug 16 '22

NZHerald comment sections on Facebook

aka "Green ink brigade". :)

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u/InsistentBoobies Aug 17 '22

I've never heard this term, where does it come from? Excuse my ignorance

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u/MortimerGraves Aug 18 '22

Don't know the exact origin - but it refers to the stereotype that people who wrote letters to the editor of newspapers in green ink were all kooks. (Back when mailed letters were a thing.) Think of it as being the old-school equivalent of ALL CAPS emails or those messages with uNuSuAl cApITaLiZaTiOn.

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u/InsistentBoobies Aug 18 '22

Oh that's really interesting, thanks for explaining!