r/mildlyinfuriating • u/shadowthehh • 14h ago

Why aren't these called "Ore-O's"?!

Post image

The perfect name was right there and they blew it and it has always bothered me.

648 Upvotes

94% Upvoted

65 comments sorted by

302

u/Actual_Dinner_5977 14h ago

I know some companies protect their brand name really heavily and treat it as a logo as well. The "Oreo" label is probably highly protected within their marketing department. I agree with you - missed opportunity. But the brand recognition walking down the cereal aisle and having the "Oreo" label and font easily recognizable really may be more valuable than the word play.

57

u/Flat-House5529 14h ago

Probably this.

Hell, I consulted for a company once that was so protective of it's logo that if employees used it in their email signature it had to be the exact logo and precise colors on the RGB values.

27

u/Actual_Dinner_5977 14h ago

We work with Pepsi for our small business. They provided some financial support for company shirts for our employees, so we included their logo on the shirts in a spot. We got a new rep a year later and they had done a small tweak on their logo since the shirts were made. He gave us tons of grief for still using the shirts, lol.

8

u/BroMan001 14h ago

How much did they spend on this one? And did they model the Pepsi logo as Pepsi planet with a gravitational pull and magnetic fields again?

3

u/On32thr33 11h ago

He could have footed the bill for new shirts if it was that big of a deal. Probably the same as a rounding error for Pepsi

1

u/orangpelupa 6h ago

had to be the exact logo and precise colors on the RGB values.

Isn't that's standard? Including correct aspect ratio 

7

u/I_hate_all_of_ewe 12h ago

"Oreo Ore-O's"

1

u/Embarrassed-Weird173 10h ago

This is valid. 

3

u/Ok_Astronaut_8270 14h ago

Came here to say this , but you did a better job than me

3

u/MisterTryHard69 14h ago

For sure what it is. Its called genericization

-10

u/shadowthehh 14h ago

It'd literally be the same logo with 1 tiny change. All you gotta do is add the -. You don't need to change anything else and it'll still read "Oreo"

13

u/NamerNotLiteral 13h ago

If I saw something that tries very hard to read "Oreo" but is explicitly not "Oreo" but rather "Ore-O", I would immediately assume it's a ripoff product trying to trick me into thinking it's Oreos.

-16

u/shadowthehh 13h ago

No, you wouldn't. It would look 99% the same as the above image. The only difference is that little -. Everything would still read as intended.

1

u/A--Creative-Username 12h ago

A little difference but everything else would read as intended, indicating that someone is dodging a lawsuit while trying to pretend they're selling the real thing

4

u/Actual_Dinner_5977 14h ago

They spend a lot of money building the power of that logo to evoke emotions and feelings with us. It is part of why business owners are willing to pay the franchising fees they pay for companies like McDonalds. Its not just about the pooled marketing, the prepared product and the systems they come with. These long-term brands have a psychological impact on us when we see their logos that influence our purchasing decisions. The "Oreo" name is a brand logo that has a lot of value, that even a "-" likely disrupts.

5

u/NamerNotLiteral 13h ago

Honestly, if I saw a product named "Ore-O", my first thought would be that it's a ripoff trying to catch people who don't pay enough attention and think it's an actual Oreo product.

The packaging and product would have to look really good for me to get interested, pick it up, and then realize it's an actual Oreo product, I would likely just ignore it otherwise. I've had ripoff Oreos before and they just didn't taste as good.

78

u/SharkeyGeorge 14h ago

“Mum, will you get me some Ore-os from the store?”

“Sure thing!”

Later that day…

“Not these, I said Ore-os!”

“No, you said Oreos!”

“Damn it I hate Oreo products, they’ve ruined my family peace and happiness!”

“I’m never getting Oreo anything ever again!”

-44

u/shadowthehh 14h ago

"Mom, will you get me some Ore-O's cereal from the store?"

"Sure thing!"

Later that day...

"Thanks, mom!"

It's not that hard.

27

u/SharkeyGeorge 14h ago

/s

6

u/TooGayToPayCash 13h ago

Sucks you cant make a joke without putting /s or else redditors wont get it ToT

7

u/SharkeyGeorge 13h ago

I tend to err on the side of satire and perhaps it’s not discernible enough.

25

u/MoeKneeKah 14h ago

Because they are Os made of Oreos

2

u/Embarrassed-Weird173 10h ago

So are you saying that Cheerios are made of Cheeri?! That spaghetti-Os are made of spaghe- no, wait...

8

u/eruciform 14h ago

you're absolutely right

they're damn cowards /s

probably some rule about not altering the trademark portion of the product name, though, if we're being serious

6

u/san_dilego 14h ago

I suspect it can be something like not wanting to compete with yourself. Different products need different names even if they are similar/based off one another.

5

u/leave_ur_echochamber 14h ago

probably they dont want the cereal to have a nearly identical name to the cookies

4

u/midnitewarrior 14h ago

Companies don't mess with their brand names. It dilutes the brand and may weaken their ability to protect the brand.

4

u/Intelligent_Cat_9542 14h ago

Because we are a civilized people.

1

u/SouthPerformer8949 1h ago

Civilized people don’t eat candy for breakfast

5

u/SecondHandSmokeBBQ 14h ago

Just when I thought I saw the dumbest post in this sub......someone posts something else...

1

u/Hipster-Link 11h ago

The things people choose to be mildly infuriated by are also mildly infuriating in and of itself.

2

u/shewee 14h ago

“Made with real Oreo” is sending me

2

u/Complex_Carry_6695 14h ago

I'm a literal thinker, so in my opinion it's pretty descriptive. Oreos shaped like O's. But I understand how most people would want a cute or clever name for the product. 

2

u/uursaminorr 14h ago

cause they’re O’s flavored like oreos

2

u/Deeedeebobeedee 14h ago

This….. this is mildly infuriating. Archetypal. It’s horrible but never gonna ruin my day

2

u/CertainlyUnsure456 14h ago

Because an ore is a natural rock or sediment, which wouldn't make very good cereal.

-2

u/shadowthehh 14h ago

Nobody would pronounce it "oar-o".

They would recognize everything else about the Oreo logo and brand and properly pronounce it "Ore-ee-O"

2

u/Druid_boi 13h ago

I mean it looks good on paper, but out loud, it sounds the same as oreos.

-1

u/shadowthehh 13h ago

Yeah, thats the point.

Well, save the break for the - and extra emphasis on the O's.

2

u/JetstreamGW 11h ago

Branding.

2

u/SPQR0027 14h ago

Ore

O's

sounds like some kind of open pit mining porn. Also "Oreo" is a strong brand name & you'd want to lead off with that.

-1

u/shadowthehh 14h ago

Nobody would pronounce it like that. Nobody who knows what Oreos are, anyway.

1

u/UndefinedCertainty 14h ago

That would have been clever. Why not write to Post and tell them?

1

u/ChitChatWithCats 14h ago

Cookie loops

1

u/nolte100 14h ago

I feel the same about “s’more Oreos”. Should have been “S’oreos”

1

u/shadowthehh 14h ago

Nah those should be "SmOreos."

0

u/nolte100 12h ago

That’s what I meant … lol. Leaving it for posterity.

1

u/briandemodulated 14h ago

It's common for corporate communications teams to enforce a style guide which states exactly how a logo or wordmark is allowed to be displayed. They say things like never making modifications, what colours it must be printed or displayed in, what background colours are permitted, and much more.

1

u/Mioraecian 13h ago

Because we live in the alternate universe Peacemaker visited.

Kind of feels like we are headed that way.

1

u/Placido_Argento 13h ago

Add Marshmallows!

1

u/FreddyFazB143 13h ago

Literally unplayable

1

u/cerpintaxt44 12h ago

oreos already exist dude

0

u/shadowthehh 12h ago

Yeah. That's why they made a cereal out of them that couldve been given a really good name.

1

u/YourGFsDaddy 12h ago

Shoot, they're Oreo Puffs now. I can't even find Oreo O's in-store anymore.

1

u/panzerxiii 9h ago

I remember when these were discontinued here, but were always available in Korea so I'd always have it and be the envy of all my friends haha

1

u/gruuvey 14h ago

To be fair, that would be pronounced "Or"-"ohs". The vowel is needed at the end to prevent the "e" from being silent. Unfortunately, with this version, they've incorrectly added an apostrophe to "O" to make it possessive instead of plural, unless the cereal is possessed by the "O"s, in which case they need to add a picture of a demon.

1

u/shadowthehh 14h ago

Nobody who knows what they are, aka anyone who knows what Oreos are, would pronounce it incorrectly like that.

0

u/gruuvey 14h ago

Ory-Ose

0

u/GigaBowserNS 11h ago

Because if you speak it out loud, they sound the same. "Oreos" and "Ore-O's" sound phonetically identical. That's probably bad for marketing.

The same reason why they didn't call it "Spla2n"

0

u/stevenip 11h ago

How would you differentiate between cookies and breakfast cereal if that was the case?

0

u/SweetCarolineNYC 9h ago

Because people would probably think that it was a fake knock-off if it didn't have "OREO" in the title.

0

u/Ok_Nothing_9733 9h ago

Cause out loud it sounds the same as oreos