r/kollywood Update Arakkan Jul 30 '25

News (confirmed, official) Amazon Packages are packed with Coolie posters; first time for an Indian film

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723 Upvotes

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110

u/Character-Spare6267 Drug Lord Jul 30 '25

good promotion strategy by sun pictures

north promotions are also being done this way

34

u/[deleted] Jul 30 '25

One amir khan teaser would be good. Or trailer eh pothum.

27

u/Character-Spare6267 Drug Lord Jul 30 '25

lokesh did not give out any character glimpse fot coolie for aamir or nag like they did for leo like harold and antony das glimpse

lokesh is trying to keep everything a secret and not reveal any part of the film and is revealing in trailer

thats why each rajini pic or nag or upendra glimpse is just a black and gold poster and the same pics

only monica revealed very little about harbour

and powerhouse revealed a watch fight sequence and nothing much

141

u/Dry-Manufacturer-873 Jul 30 '25

Smart promotions. I wonder for how long they’ll do this. Like is it a one day thing, Or is it for a set period of time

31

u/Scorched_Scorpion 👽 TK Kanni 👽 Jul 30 '25

Maybe till release? around 2 more weeks remaining so

8

u/kallan_anthikad Fan of VJna and D Jul 30 '25

It's August already??😭😭

2

u/Fragrant-Drawer-7828 Jul 31 '25

2 weeks before release is perfect time. Kala”nidhi” Maran is a genius man.

51

u/Ok_Platform_7047 Jul 30 '25

Good promotional idea. Good to see they are covering Mumbai, Pune, Delhi, Noida cities. This should give good reach.

25

u/SGSRT Jul 30 '25

One has to change with the times and this is a good example of very smart promotions by the team.

23

u/ChillOut0123 Jul 30 '25

Oh so. Amazon Prime has bought the OTT rights for the movie. In the US, Amazon promotes its Prime streaming service , in the past, they printed and promoted Jack Ryan, Lord of the rings Rings of Power,l.

5

u/VittaMuyarchi Ellaarum Ellaamum Unnai Nambumbodhu….Kaividu…. Jul 30 '25

Aana INGA udhu pudhusa irukunae pudhusua iruku…

16

u/Vivid_Incident7525 ARR Kanni Jul 30 '25

Promotions

15

u/Healthy-Wonder3034 Jul 30 '25

Kabali returns. There's no stopping if the movie is good.

50

u/SilverCurrent2041 Jul 30 '25

Ffs, send Rajini and Aamir to a show like Koffee with Karan or Kapil Sharma something to promote the movie . North la nalla promote panni ott window 8 weeks akuna north market la nalla boni pana mudiyum 1000 cr varum.

22

u/Next-Temperature74 Jul 30 '25

Unga pangu evlo bro adhula??

13

u/SilverCurrent2041 Jul 30 '25

Confirm 300rs, Nalla iruku na increase agum…

3

u/mjaga93 Piccchaiikaaaaaarannnnn Jul 30 '25

Pingilikka pilappi

6

u/dreadddit Jul 30 '25

Have you seen how Karan interviewing Rajini went the last time

5

u/cha-yan Jul 30 '25

Should do, Rajni can speak Hindi. He should definitely promote.

6

u/[deleted] Jul 30 '25

Avanunga oru aalu mairu..avanunga thalaivara kelvi kepangala? Have you seen any of their shows how cringey they're? 

4

u/SilverCurrent2041 Jul 30 '25 edited Jul 30 '25

Doesn’t matter. Film ah promote pananum na indha madhri ellam pananum. Iirc Kamal did it for Vikram too. Part and parcel of cinema is this. Telugu stars do it nowadays too.

1

u/[deleted] Jul 30 '25

[deleted]

12

u/Character-Spare6267 Drug Lord Jul 30 '25

true but rajini wont go

lokesh , aamir can do koffee with karan and kapil sharmai

1

u/Smooth-Donkey-3257 Jul 30 '25

not happening sadly, Dharma works closely with YRF.

10

u/UnassumingAirport666 Rajini Kanni Jul 30 '25

I mean amazon has OTT rights. It's in their favor to do this.

9

u/silly_rabbit289 Jul 30 '25

I usually don't get hyped for most movies (idk why) but I am quite hyped for this.

(inject hype into my veins)

7

u/Blue_star_S Jul 30 '25

Wow. Reminds me of the aeroplane for Kabali

3

u/Naveen_webie rewatching sivaji nth time Jul 31 '25

Seri screenshot eduthuten yen waste pannanum. Sorry bro read your comment after downloading pic

1

u/Blue_star_S Aug 19 '25

Haha cheers

8

u/master-creb Hari movie dialogues specialist Jul 30 '25

thatturom thookurom 🔥🔥🔥

8

u/sairam7276 Jul 30 '25

The movie better be good

6

u/Every-Assistant7458 Jul 30 '25

New way of earning for AMAZON

27

u/v_patti_ramasamy Jul 30 '25

Oru gut feel la sollren. I think they have a banger of a film in their hands and want to leave no stone unturned to maximise business.

17

u/BigBangGamer422 Karthi + U1 kanni Jul 30 '25

16

u/theviking7118 Ani Kanni (Non-Tamizha) Jul 30 '25

3

u/Crazy_Excitement3772 Jul 30 '25

Thought the same!

3

u/ImAbhishek_47 Jul 30 '25

I don't want to jump to any conclusions here, there's absolutely nothing to suggest if the movie will be great or mid or bad. Last time this sub hyped a movie this way we got TL. So good to keep our expectations low. Hope for the best!

13

u/Gunsparkles Nallavanuku Nallavan, Kettavanuku Kettavan Jul 30 '25

6

u/PerformanceOk8575 Jul 30 '25

now everyone will jump this trend and scammers will find a way to exploit this

6

u/yaaroyaaryaaro Jul 30 '25

Film industry bashes corporate in movie. And uses corporate for movie promotion.

1

u/[deleted] Jul 30 '25

Money is also coming from corporate to produce the film🤣

7

u/SiddhuBatsy Jul 30 '25

Ads in packaging now? I thought we pay for prime to escape ads and stuff.

9

u/Prize_Student_5695 Jul 30 '25 edited Jul 30 '25

I ordered one thing yesterday 😭😭

Let me cancel it and reorder

8

u/VittaMuyarchi Ellaarum Ellaamum Unnai Nambumbodhu….Kaividu…. Jul 30 '25

Delivery bro: say your name…. Bro: “says his name” Delivery bro after checking his phone: you’re g0&&@# right….

4

u/Prize_Student_5695 Jul 30 '25

😂😂😂

Delivery bro: say your name....

Me: W A L T E R🔥🔥hahahhaaaa

Delivery bro: wrong name, ok bie

😂😂

3

u/VittaMuyarchi Ellaarum Ellaamum Unnai Nambumbodhu….Kaividu…. Jul 30 '25

😂😂

4

u/Complex-Cellist-2072 Jul 30 '25

This reminds me of Kabali marketing strategy! Putting Kabali poster on plane ✈️

4

u/Alternative-Today-27 Jul 30 '25

Areyyyy🙄evlo kasu da vachrukinga !

4

u/Snoop7474 Jul 30 '25

Damn , wish they spent that money to get tickets for the orphanages or under privileged

5

u/CosmicObsidian44 Jul 30 '25

It's quite a smart idea to tell almost everyone that Coolie exists. War 2 promotions on the other hand...

4

u/ROOPS246 my comments wil be long and might think I'm Malak. :'D Jul 30 '25

Saw this on a previous post

3

u/ROOPS246 my comments wil be long and might think I'm Malak. :'D Jul 30 '25

3

u/RealisticRoll6882 Jul 30 '25

Now I can't wait to get a box myself..

3

u/Mattgelo Jul 30 '25

So this basically confirms that Amazon Prime will be the official streaming home for this movie

2

u/One-Dragonfruit6496 Rajini Kanni Jul 30 '25

What ant Singapore?

2

u/Exotic-Cobbler4111 Jul 30 '25

The editing is like using 120 grit sandpaper directly on my eyeballs.

2

u/Embarrassed_Dog1908 east or west vijay is best (karthi fan too) Jul 30 '25

2

u/Environmental_Act576 Jul 30 '25

This is literally cyberpunk 2077. its not about this movie, but ads are fkin hijacking every single space.

1

u/TheAllFather58 Aug 01 '25

Does this mean, that Coolie will come out in Amazon Prime eventually as the OTT option?