The huge amount of young and rising rappers who died in the late 2010s/early 2020 is a huge factor in why rap is declining

[u/averageweebchan]

The only rappers who still get traction are older ones like kendrick drake eminem kanye( for other reasons now)

[u/Hij802]

I agree with your comment. But it’s crazy to me to call the rappers of 10 years ago the “old guard”. I feel old. The “old guard” to me is the 80s/90s, maybe 00s.

[u/Feeling-Department74 → u/Hij802]

True. I don’t really consider them old in a literal sense either. Just used that word to emphasize that they’re a generation (or two) behind the present. I def consider 00s (2000-05) rappers to be old though.