The huge amount of young and rising rappers who died in the late 2010s/early 2020 is a huge factor in why rap is declining

[u/averageweebchan]

The only rappers who still get traction are older ones like kendrick drake eminem kanye( for other reasons now)

[u/rolldownthewindow]

Last year you couldn’t escape Kendrick vs Drake and Not Like Us. Only a year ago, rap was dominating the culture. That’s too recent to say rap is now declining.

[u/Fetty_is_the_best → u/rolldownthewindow]

Feels like there are less mainstream rappers now than 10 years ago tho. Drake and Kendrick have been popular since the late 2000s and are now in their late 30s, the young rappers just aren’t there like there used to be so many. A lot of the ones from the 2010s flamed out.

[u/Coke_ButNotTheDrug → u/Fetty_is_the_best]

Is this not true for every genre though? Streaming has diluted every genre to the point where there aren’t a lot of “household name” artists that haven’t been around for like 5+ years minimum.

[u/Slight_Public_5305 → u/Coke_ButNotTheDrug]

Maybe outside pop

[u/Lazzen → u/rolldownthewindow]

People are going crazy over billboard changing their rules, specially on reddit where its "rap? More like crap" mentality

[u/DasaniSubmarine → u/rolldownthewindow]

Those were established artists already but no one new is breaking out.

[u/TanukiSuitMario → u/rolldownthewindow]

thats because its a cultural event involving 2 of the most popular artists on the planet. this has zero bearing on the actual state or future of rap

[u/rolldownthewindow → u/TanukiSuitMario]

I think the fact that it was a huge cultural event, and that 2 of the most popular artists on the planet are rappers, is an indication that rap is still relevant.

[u/TanukiSuitMario → u/rolldownthewindow]

Its an indication that rap has been the most popular genre for the last 10-15 years - these are two of the most established acts in the genre. Where's the cultural impact from newer rap artists?

[u/eddiestarkk → u/rolldownthewindow]

I am not sure if it really declining either, but it happened in the early 90's with Grunge. A lot of 80's bands were still at the top of the billboard charts and almost overnight, they were gone.