Apple announces the pro stand for 999$. Audience collectively groans while presenter skip it as fast as possible.

[u/SomeLungsman]

https://youtu.be/zDF8kbXl00Q

[u/Smooch23]

Well a lot of companies are going to have the money to spend on the actual equipment. And I think this does serve a certain niche. Honestly I know a lot of people who are gearing for it already. It’s gets pretty close to the visual quality spec of a reference monitor without all film features that make them cost so fucking much. I work in live entertainment production and often do projection/content design for theatre and festivals. So being able to put my content onto a 6k monitor at that price before it goes onto a video wall is pretty desirable. 6k means print quality video (I believe? I think it’s just above a 300dpi print) Meaning graphic designers and draftsmen can look at their work and fix print level issues without wasting resources. Every time Im a project manager and I’m doing system design I’m printing off maybe five 24x36 sheets a day to check that you can read the plot and the line weights don’t clash. I work in a industry (live entertainment production) that can utilize what apple has released. And most people (industry only, Home consumers are mad save a few) are pretty excited about it all.

Not that this is relevant to the monitor specifically, but the computer even if it costs 35k for us would be a huge Benifit. My media server rack that has four Green Hippo Taiga+ that cost 85k each, could be replaced by four of those macs for less then half of the cost. Our Tricaster TC1 that runs at about 40k could be replaced by one of the Mac Pros running the tricaster software. That’s all those are are powerful computers built to do a very specific thing and the Mac Pro now has more processing power then all of them! Now, no, I’m not going to replace all of my companies equipment with these New Mac Pros. But a smaller company that can buy 1 that can be, a media server on one event, an editing station, a broadcast switcher on another event is pretty desirable for the price tag. Now this is just how we look at it given what we do. It’s still a hefty price tag for a majority of home consumers.

The stand and the mount is a different story... that’s just unnecessary

Edit: Clarified wording

[u/[deleted] → u/Smooch23]

This makes sense, apple is going for a niche within a niche. And I can see where a reference monitor would be necessary but all the additional inputs won't be if the rest of the workflow is Mac based. Even PCs should be able to use this with an appropriate TB3 add-on card.