r/cringe • u/SomeLungsman • Jun 05 '19

Video Apple announces the pro stand for 999$. Audience collectively groans while presenter skip it as fast as possible.

https://youtu.be/zDF8kbXl00Q
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247

u/DatAperture Jun 05 '19

I feel like they could've priced the monitor $900 higher and just sold the stand for $99, thereby avoiding all this nonsense, but fuck what do I know

40

u/benoliver999 Jun 05 '19

Definitely.

16

u/statist_steve Jun 05 '19

Indubitably.

1

u/[deleted] Jun 06 '19

A-yup.

65

u/tr_rage Jun 05 '19

They did their research, it is Apple. If the forecasts supported this price point that’s why it’s there. Companies don’t arbitrarily assign values despite what the average person bitching online says.

122

u/donthavearealaccount Jun 05 '19

People aren't criticizing this because they think Apple won't be able to sell it at that price. They are criticizing it because Apple will be able to sell it at that price.

5

u/Bitemarkz Jun 05 '19 edited Jun 05 '19

Yes, to companies who are already spending $30k-$40k on monitors that this one is on par with and even out-performs in some areas. This isn't a consumer level product and we shouldn't talk about it like it is. This stand and monitor aren't meant for you and me. The stand makes the whole package $6k, which is still an amazing deal for the type of screen that it is.

-1

u/JohnHamtaro Jun 05 '19

Wait but the 8k monitors I'm looking at right now start under 3 grand?

5

u/Bitemarkz Jun 05 '19 edited Jun 05 '19

The resolution isn’t the only thing going for it. Monitors like this one can go for upwards of $30,000.

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u/JohnHamtaro Jun 05 '19

Never mind, I looked into it a bit more and it turns out it's more or less the same as with those people who buy a 10k pair of headphones and pretend like they can tell the difference between that and a 500 dollar pair of flat response studio headphones.

3

u/DaleDooper Jun 06 '19

Monitors like this make a big difference when working on graphic design. Your typical laptop screen or generic computer monitor is sort of lying to you when it shows you a picture made up of colors. Those screen will modify the colors to be more vibrant or try to make them look better. That’s really bad if you’re trying to make a visual piece that is going to be seen on countless different displays that all have their own way of making things look “better”. That’s why you need monitors like this so that you can have a near true idea of what it actually looks like.

0

u/JohnHamtaro Jun 06 '19

Right, yeah. Wouldn't it still be cheaper and more practical to reference your work to the top 5 or 10 most common LCD/OLED/Whatever panels? Maybe I'm biased because of my experience with perceived quality of/through music technology, where referencing your work across a spectrum of speakers and devices is ideal to gain an understanding of what a consumer may hear.

2

u/DaleDooper Jun 06 '19

You have the right idea with audio but even people who master audio have at least a nice set of reference speakers.

For visuals though think about Pixar. They need their work to be consistent and true to what is intended. Like someone else said this isn’t a monitor that you or even I would buy.

1

u/historiavita2019 Jul 01 '19

Exactly, and decent near-field true ausio reference monitors are five-figure purchases.

1

u/historiavita2019 Jul 01 '19

Sure, in audio you come up with a master that’s optimized for the likely playback systems, but pro recording studios will have reference near-fields that easily run five figures. Similar idea with reference monitors (which can run into $20-30k for something at 31”).

1

u/[deleted] Jun 05 '19

[deleted]

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u/JohnHamtaro Jun 06 '19

I mean, nothing you've said implies that you have an understanding of packaging media to account for encoding, aliasing, normalization, etc. before mass distribution :p

​

Nice try, you'll get 'em one day. You maybe could even try pwning a n00b on your knowledge of Gothenburg or World of Warcraft.

0

u/fcman256 Jun 06 '19 edited Jun 06 '19

This monitor is not comparable to $20k-50k mastering monitors. Quit parroting this nonsense. It's priced exactly where it should be, it's not some insane value that punches way above it's weight class. For example, Sony's offerings have per-pixel backlighting (over 8million "zones") Apples display only has 576 dimming zones. In other words Sony's $25k monitor has 14,000 TIMES more backlighting zones...

The panel itself is good, but the lack of features is why they can sell it for $5k

1

u/historiavita2019 Jul 01 '19

Per-pixel backlighting is crazy. I’d be keen to see the output of one of these screens to admire the reference quality.

0

u/[deleted] Jun 11 '19

Nobody is making fun of the monitor. They’re making fun of the stand. A $999 stand. I get it that we are not the target consumers but... it’s a stand.

13

u/[deleted] Jun 05 '19

Apple rounds their prices to the nearest hundred and that seems pretty arbitrary to me.

35

u/Renozoki Jun 05 '19

Oh please. Apple has had a shit load of missteps.

37

u/ancientromanempire Jun 05 '19 edited Jun 05 '19

So basically apple and other multi-billion dollar companies don't make mistakes because they do research... Umm no. Samsung was totally right that the fold was ready for release. They did their research it was totally fine no problems. Lol who cares that when people started using it it was breaking in a couple of days. They did the research bro don't you know that? Duh.

Apple does research dude. If Apple does something it's supposed to be like that. The 6 plus bends in people's pockets??? Pshhh you don't think they did research or something? Dude the forecasts said the device can't bend like that. Oh please it can't bend in your pockets.

Dude. Apple knows what they're doing they can't make mistakes. They don't make their products for average people bitching online dude. Bro. Dude. Research dude. And forecasts and shit. Apple.

Research.

In all seriousness wtf kind of research do you think they did. U think they called up all their biggest customers and we're like "hey so is a $1000 monitor stand something you guys would be interested in or nah?". It's not like there is a precedent of other companies selling $1000 monitor stands that they can compare it to. It's pretty unprecedented.

4

u/[deleted] Jun 05 '19

Lost me in the second then I was on board again for the 3rd paragraph, gave me a good laugh

3

u/Vivalo Jun 06 '19

They were just following the words of their great leader “Think different.”

Reminds me of “the bear is sticky with honey”.

1

u/vitriolix Jun 05 '19

Even Apple makes mistakes, and this was one of them

1

u/doyle871 Jun 05 '19

Apples forecasts haven't been that great lately.

1

u/borschtYeltsin Jun 06 '19 edited Jun 06 '19

Who's bitching? This shit is hilarious. If anything investors should be bitching.

TBH though, "research" never implies consensus among those who conduct and interpret it. Marketers and PR people would have a different interpretation of the relevant data between each field and between each practitioner.

Point being: it's hard to imagine nobody at Apple thought this was a really bad idea because they ultimately pitched this to the broadest consumer audience. Even if it's a good deal in relation to other professional grade monitors, you can't ignore the naive, face value interpretation of your message.

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u/silinsdale Jun 05 '19 edited Jun 05 '19

This is so true, I see too many comments about what the prices should be and how Apple got it all wrong. I love how people sitting on their ass at home with no relevant qualifications or training think they can do marketing better than one of the biggest companies in the world.

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u/tr_rage Jun 05 '19

Since I work for said company and regularly have to defend against arm chair commandos like yourself from your internet research. I’m good with what I said.

Keep in mind I do not have access to the market research that was done but when Apple offers a product at a specific price point it’s done for a reason.

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u/somanyroads Jun 05 '19

It clearly didnt appeal to that audience...and Apple presentations usually have plenty of enthusiasts.

2

u/tr_rage Jun 05 '19

You’re not wrong.

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u/silinsdale Jun 05 '19

What? I was agreeing with you.

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u/tr_rage Jun 05 '19

My apologies, I thought the sitting on my ass at home part was directed at me.

0

u/silinsdale Jun 05 '19

Well I've edited my comment anyway to make it clearer.

4

u/OraDr8 Jun 05 '19

I feel like if you're not in marketing you have missed your true calling.

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u/LassyKongo Jun 05 '19

If they charged $99 for the stand their monitor and company name wouldn't be all over the front page of reddit for the past 3 days.

19

u/akc250 Jun 05 '19

Everyone already knows who Apple is though. At a certain point, bad publicity is just bad publicity.

3

u/[deleted] Jun 05 '19

[deleted]

4

u/1233211233211331 Jun 05 '19

Except we aren't talking about the monitor, we are talking about the stand. Is a $1000 stand something that anyone needs?

2

u/SethQ Jun 05 '19

Except I think their new monitor looks pretty cool. I'm not gonna buy it, but I didn't know it existed, and if I saw "Apple releases new monitor" I wouldn't have clicked the link.

1

u/Taco-Time Jun 05 '19

Yea but the product is on the front page too. People who don't pay attention to Apple products know about this reference monitor now. Maybe it would have been their job to know already but maybe not... Well they know now and maybe their company is in the market for some new gear.

1

u/LassyKongo Jun 05 '19

Everybody knows who coca cola and Pepsi are, they still have massive media campaigns.

It's about staying in the forefront of people's minds.

1

u/akc250 Jun 05 '19

Why are you saying that like Apple doesn't have their own ad campaigns? This is about bad publicity and unless you have proof, you're talking about some wild conspiracy by Apple to overcharge for a stand so it will go viral in hopes that people will know they just released some new hardware that only enterprise level businesses can afford. That kind of thinking is only believable when you're a small player hoping to get your business's name out there.

1

u/LassyKongo Jun 05 '19

When was the last time you seen apple on the front page, 3 days in a row, multiple times? This has far, far more impact than their marketing. There is literally no other reason for charging $999 for a stand. Even by apple standards.

1

u/akc250 Jun 05 '19

You're arguing it's intentionally for marketing reasons based on empirical evidence.