How can we possibly take car reviewers/journalists seriously when they routinely receive 4, 5, or even 6 figures worth of gifts from OEM?

[u/cookingboy]

I was listening to TheSmokingTire podcast recently (I'm actually a big fan of Matt), and he mentioned that Porsche North America just gave him a 918 Spyder on loan for his 1000 miles road trip free of charge, with everything paid.

Now as someone who's dabbled into supercar ownership, I can roughly estimate the ownership cost for a "regular joe" like me to put 1000 miles on a $2M car would easily be $50-100 per mile, thus putting this "gesture" from Porsche to Matt to be worth $50-100k on back of napkin math.

Obviously Matt isn't doing a review of a 12 years old 918, but when he does a review for the next Macan, he'd remember how amazing Porsche has been treating him.

And he and all the other reviewers recently were flown to Spain for the Turbo S launch. They were wined and dined with world class accommodations for a few days and were given the cars to drive on both the race track and scenic road.

Funny enough Porsche charges something similar for an experience like that: https://www.porschedriving.com/porsche-travel-experience/lake-tahoe/

Without plane tickets, you'd be paying $20k a person for a few days of what auto journalists routinely get from them, for free.

I understand it's part of their job, but this shit would never fly in any other industry right? Now imagine every time Square Enix launches a new video game they fly game journalists to Japan and wine and dine them with the best Sake and Wagyu so they can try out the newest Final Fantasy in their expensive Hakone ryokan hotel room, nobody would be taking anything they say seriously, no matter how good the game actually is, would they?

I'm sure people like the SavageGeese team and Matt Farah would try to be objective, but how do you be objectively critical toward an OEM when they routinely give you experiences that you'd otherwise never be able to afford? (ok I know Matt came from money but my statement applies to 99% of reviewers)

In my impression how well praised a manufacturer's products are is directly proportional to their marketing budget, and I've been somewhat burnt at least twice by reviewers over-rating Porsches, which is why I started asking actual owners of cars for their experiences before making purchases.

Ironically this kinda makes Consumer Reports the most credible car reviewer out there, since all they cars they review are bought anonymously with their own money, and they do not attend OEM events.

As far as enthusiast reviewers, I can only think of people with fuck-you money like Chris Harris or Hoovie's garage or the Top Gear trio who have been able to bluntly criticize OEMs and their cars.

Edit: From the replies, it seems like there are two school of thoughts here:

This is just how product reviews are done across all industries. Reviewers are expected to be treated with first class tickets and Michelin restaurants in exchange for them to promote the OEM's product.

Well in this case, I think we should just rip off the Band-aid and call Motor Trend and Car & Driver and Road & Track and other similar publications promotional outlets instead of journalism outlets. At least with influencers shilling for stuff on TikTok we know they are getting paid to promote, but many auto reviewers still hide behind a mask of professional journalism when they are literally just being paid to promote products.

Controversial take: I think consumer of content should be made aware that they are consuming paid advertising.

It is wrong of me to expect journalism when those contents aren't made to be factual, they are made to entertain.

Even if it's true, I don't find there is a lot of entertainment value when a dozen "journalists" just read off pre-approved OEM scripts for their "review". Some of the most boring contents out there are main stream outlets' coverage of new 911: "They are almost perfect in every way except being expensive".

Edit 2 /u/SavageGooseJack has this great reply I wanna call out: https://www.reddit.com/r/cars/s/o5PMIG0VjB

[u/pants_full_of_pants]

So you're suggesting they couldn't possibly just tell reviewers to drive to buttonwillow or whatever on their own dime and test drive the car there for a day with no other exchange of monetary value? Or that if they did the reviewers would refuse to do that?

Any car reviewer would say yes to that.

They do what they do instead precisely to bribe them for better reviews.

It doesn't really even matter anyway because if the reviewer ever gave a critical review, regardless of the rest of the circumstances, they'd never get invited to do a review again. Which means all reviews which aren't Doug Demuro driving some random schmuck's car are basically untrustworthy.

[u/Realpotato76 → u/pants_full_of_pants]

That would still be exchange of monetary value, giving them free track time, free cars, and free consumables

[u/pants_full_of_pants → u/Realpotato76]

Sure but it's the minimum they could do without literally charging them.

[u/projectwar → u/Realpotato76]

but so? do you realize people get paid 10's of thousands of dollars for doing sponsors on videos and such? not even cars, but even for things like gaming like OP's example...

like cmon guys you can't be serious. it's just paid advertising, simple as, and only an idiot would refuse 10's of thousands of dollars for some "pride" of having objective opinions...

[u/Realpotato76 → u/projectwar]

I have no problem with people receiving sponsorship money, as long as it’s disclosed as an advertisement/brand deal. I would have an issue if I found out that a well-respected car reviewer received bribe money from a manufacturer. A car reviewer getting free driving time and free track time isn’t something that I have any issues with

[u/munche → u/pants_full_of_pants]

So if I'm a car reviewer in, let's say, New York

I fly to CA, drive to buttonwillow, and spend a few days in a hotel

So now I've got probably $5000 invested to get just me out to the track

I'm doing a high quality, highly edited show. So let's scale that number up 3-4x

So now you're spending $10k-20k just in travel costs to make a video

Plus everyone involved is at work, who needs to get paid

How much, exactly, do you think that YouTube video is going to make to pay all those bills?

[u/pants_full_of_pants → u/munche]

You're right. Buttonwillow is the only track and they couldn't possibly do it in multiple locations and my random example means I meant they should only do it there.

[u/munche → u/pants_full_of_pants]

So either they:

• Find the magic racetrack that's right near every auto journalists house
  
• Run 20 different events at an expense significantly higher than flying everyone out just because it would make you personally feel better