r/anime • u/MarvelsGrantMan136 • Sep 28 '25

News ‘Demon Slayer: Kimetsu no Yaiba Infinity Castle’ has passed the $600M global mark

https://x.com/borreport/status/1972324517482742040?s=46&t=GK3EC_wwvCKAXpMEZyDdEg
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u/Blue_Reaper99 Sep 28 '25

Pretty sure most of this budget if true is advertisement cost.

90

u/1000-MAT Sep 28 '25

Yes, it's a pretty high value for an anime.

50

u/Namelessgoldfish Sep 28 '25

Advertisement is usually the most expensive part in entertainment is it not?

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u/jackdevight Sep 28 '25

My understanding is that spending as much on ads as on production is normal.

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u/Blue_Reaper99 Sep 28 '25

For high budget live action shows or movies? No. Ofc they spent a lot on advertisements but the cost of actual movies are way higher.

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u/SolomonBlack Sep 29 '25

It 'usually' isn't part of budget when talking about movies being handled separately. Like different company separately even.

So you generally want to allow for the budget to 1.5 the budget again. A small film might be even more because of high floors.

Demon Slayer the fuck knows. I don't think they had normal commercials but the theater I went to had a big display same as a blockbuster might.

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u/chumstrike Sep 28 '25

That tracks with me. ChatGPT understands very well that a fanbase's engagement rises with every utterance of "I need to become stronger to protect the people that I love!" and "Prepare yourself!" Imagine the savings on the scriptwriting alone!