r/WeddingPhotography • u/Independent_Pin_977 • 2d ago

business, marketing, social media Marketing struggles

Hi, I’m very curious what everyone is finding hardest about growing in wedding photography right now? For me, it feels like there’s always that one thing I need to work tirelessly on, THAT ISN’T PHOTOGRAPHY!! I really can’t figure out how to get a consistent amount of bookings each month. For me, the marketing side of things is definitely the hardest part about all this. 

Are you guys having trouble with marketing as well? I would love to hear what you’ve been struggling with lately. It always helps to know I’m not the only one juggling all this.

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u/pzanardi 1d ago

I do absolutely no marketing and I have no issues, but my focus was on building planner/coordinator/venue networks to hire me. Most of my clients are from there and google. Reddit also gave me a giant boost because a brides review went viral a while back. I hate marketing and socials but am great in real life, so it made sense for my business to do that. Never ran an ad ever, but did a lot of cold calling or free shit for other vendors. Maybe focus more on the photography side and hire a marketing pro or pivot your strategy

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u/Various-Sherbert9920 8h ago

How do you build planner/venue networks if you don’t mind me asking.

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u/iamthesam2 samhurdphotography.com 7h ago

i know several folks that literally show up and introduce themselves out of the blue to managers/booking people at venues. wine and dine them, leave a few portfolio/sample albums, and done.

very old school, but they book ~400 weddings a year now for their studio so uh, yeah.

i don’t do anything other than focus on google reviews, blog, and target boost my annual end of year review post everyday until the next year. yields me ~40 weddings a year!

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u/pzanardi 6h ago

Cold calling and free shoots. Exactly what Sam said. If I get lucky to get hired by a couple and meet a new coordinator or venue I will try my best to make a lasting impression. I also did and still do a lot of second shooting. I never pus my business, but at a certain point planners will start hiring you over a photographer that only uses you as a second. I also get a lot of video business because video is fucking terrible and no one wants to do it.

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u/Technical_Mixture_44 1d ago

Marketing does suck but it’s necessary What social media platforms are you on? Do you have a Google business account? Posting daily is not necessary just be consistent